Transform your website's search visibility with data-driven SEO optimization strategies that deliver measurable results. This Short Course was created to help digital marketing professionals accomplish strategic keyword analysis and technical SEO implementation that drives organic traffic growth.
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您将学到什么
Data-driven keyword analysis examines impressions, click-through rates, and engagement to find high-impact optimization opportunities.
Technical SEO using metadata and structured data boosts search rankings and rich snippet visibility when applied strategically.
Effective SEO links analytical insights to actionable technical implementations aligned with algorithms and user intent.
Sustainable organic growth requires continuous monitoring and iterative improvements to content strategy and technical SEO.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
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- 获得可共享的职业证书

该课程共有2个模块
Learners will master systematic keyword performance analysis by examining metrics across multiple analytics platforms to uncover high-impact content optimization opportunities.
涵盖的内容
3个视频1篇阅读材料2个作业
Learners will master technical SEO implementation by applying metadata optimization strategies and implementing structured data schemas that drive measurable improvements in search rankings and rich snippet appearances.
涵盖的内容
3个视频1篇阅读材料3个作业
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。







