Google Analytics for SEO Queries

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Google Analytics for SEO Queries

本课程是 Google Analytics: Reports & Traffic Analysis 专项课程的一部分

位教师：Hurix Digital

包含在中

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2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Accurate performance measurement depends on proper analytics integration and a clear understanding of the required administrative access paths.
Non-branded search queries reveal genuine user intent and organic discovery patterns that branded searches cannot provide.
Systematic filtering and exporting of search performance data enables evidence-based content strategy and SEO optimization decisions.
Basic analytics configuration skills scale exponentially across all digital marketing measurement and optimization activities.

您将获得的技能

您将学习的工具

Google Analytics

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积累特定领域的专业知识

本课程是 Google Analytics: Reports & Traffic Analysis 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

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获得对主题或工具的基础理解
通过实践项目培养工作相关技能
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该课程共有2个模块

Master the essential Google Analytics workflows that power successful SEO strategies. This course transforms beginners into confident analytics users who can seamlessly connect Search Console data and extract actionable search insights that drive organic growth. You'll learn to navigate complex administrative interfaces with precision, apply systematic filtering techniques to isolate high-value non-branded queries, and create efficient export workflows that feed directly into SEO optimization campaigns. These foundational skills form the backbone of data-driven SEO decision-making, enabling you to identify content gaps, understand user intent, and prioritize optimization efforts based on real performance data.

By the end of this course, you will be able to: • Remember the exact location of data integration settings within Google Analytics • Apply web analytics tools to export top-performing non-branded search queries This course is unique because it focuses specifically on the Google Analytics and Search Console integration that many marketers struggle with, providing step-by-step guidance through real administrative interfaces. To be successful in this course, you should have basic familiarity with digital marketing concepts and access to a Google Analytics account.

In this module, we lay the groundwork for using Google Analytics as a powerful engine for SEO insights. Before you can analyze queries, interpret trends, or optimize content, you need a clear understanding of how data flows into your analytics environment. This module walks you through the essential settings, integrations, and navigation patterns that ensure your SEO data is accurate, connected, and ready for meaningful analysis. By the end, you’ll have a solid foundation that makes every future report, query, and optimization decision far more reliable and impactful.

涵盖的内容

3个视频1篇阅读材料1个作业

In this module, we shift from foundational setup to hands‑on SEO intelligence. This module focuses on the search queries that reveal how users discover your content without relying on brand awareness—arguably the most valuable signals for true organic visibility. You’ll learn how to export non‑branded query data from Google Analytics, structure it for analysis, and interpret patterns that uncover real opportunities for growth. By the end, you’ll be able to turn raw query data into actionable insights that directly inform content strategy, keyword targeting, and competitive positioning.

涵盖的内容

3个视频1篇阅读材料3个作业

3个视频总计13分钟

Why Non-Branded Queries Drive Marketing Strategy2分钟
Search Console Query Data and Export Functions6分钟
Filtering and Exporting Non-Branded Search Queries4分钟

1篇阅读材料总计10分钟

Understanding Query Classification and Filtering10分钟

3个作业总计30分钟

Export and Analyze Your Top Non-Branded Search Queries15分钟
Non-Branded Query Analysis Knowledge Check5分钟
Non-Branded Query Export Mastery Assessment10分钟

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位教师

Hurix Digital

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