整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

JetBrains
您将获得的技能: Integrated Development Environments, Python Programming, File I/O
初级 · 课程 · 1-3 个月

S.P. Jain Institute of Management and Research
您将获得的技能: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies
攻读学位
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 销售开发, 利益相关者的参与, 用户关系管理, 数据管理, 客户参与, 客户沟通管理, 营销管理, 销售支持, 客户关系管理 (CRM) 软件, 用户账户, 安全管理, 业务报告, 销售管道, Salesforce, 自动化, 基于云的集成, 数据安全, 账户管理, 营销自动化, 客户成功管理
初级 · 课程 · 1-4 周

您将获得的技能: Communication Planning, Strategic Communication, Internal Communications, Communication Strategies, Stakeholder Communications, Communication, Business Communication, Digital Communications, Collaboration, Expectation Management, Business Reporting, Spreadsheet Software
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 利益攸关方沟通, 项目绩效, 变更控制, 传播规划, 变革管理, 项目管理, 风险管理, 风险分析, 项目关闭, 项目文件, 范围管理
混合 · 课程 · 1-3 个月

您将获得的技能: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Promotional Strategies, Community Outreach, Content Creation, Event Planning, Performance Measurement, Marketing Analytics, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 撰写建议书, 市场调查, 数据叙事, 营销分析, 统计假设检验, 统计分析, 定量研究, 调查, 数据可视化软件, 数据综合, 营销, 数据收集, 定性研究, 促进讨论, 焦点小组, 研究方法, 市场分析, 数据分析, 商业研究, 演讲
初级 · 专项课程 · 3-6 个月

IE Business School
您将获得的技能: 营销策略, 市场调查, 实验, 调查, 研究设计, 市场分析, 消费者行为, 客户分析, 创建调查, 商业研究, 焦点小组, 数据分析, 研究方法, 研究报告, 商业营销, 决策
初级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Target Audience, Marketing Psychology, Digital Media Strategy, Target Market, Paid media, Marketing Analytics, Social Media Campaigns, Persona Development, Marketing, Google Analytics, Social Media, Storytelling, Content Strategy
中级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
中级 · 专项课程 · 1-3 个月

您将获得的技能: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月