品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Logical Operations
您将获得的技能: Sales Territory Management, B2B Sales, Closing (Sales), Sales Process, Sales Training, Sales, Enterprise Sales, Sales Development, Negotiation, General Sales Practices, Sales Strategy, Advertising Sales, Phone Sales, Inside Sales, Regional Sales, Sales Prospecting, Sales Presentations, Price Negotiation, Sales Enablement, Prospecting and Qualification
混合 · 课程 · 1-3 个月
University of Pennsylvania
您将获得的技能: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
混合 · 课程 · 1-4 周

Universitat Autònoma de Barcelona
您将获得的技能: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication
初级 · 课程 · 1-3 个月

IBM
您将获得的技能: 管理团队, 新产品开发, Kanban 原则, 负责任的人工智能, 产品路线图, ChatGPT, 产品规划, 产品管理, 产品战略, 产品生命周期管理, 产品开发, 产品测试, 测试计划, 可用性测试, Agile 方法论, 创新, 生成式人工智能, AI 产品战略, 敏捷软件开发, 注册
初级 · 专业证书 · 3-6 个月

您将获得的技能: Quality Management, Project Management Life Cycle, Project Closure, Project Management, Continuous Improvement Process, Process Improvement, Project Controls, Quality Assessment, Team Management, Data-Driven Decision-Making, Project Documentation, Stakeholder Communications, Risk Management, Technical Communication, Meeting Facilitation, Strategic Thinking
初级 · 课程 · 1-3 个月

Johns Hopkins University
您将获得的技能: 培训, 沟通, 决策, 项目管理, 冲突管理, 积极倾听, 领导力研究, 业务沟通, 员工辅导, 团队建设, 建立关系, 战略思维, 影响, 商业道德, 团队管理, 组织战略, 领导与管理
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Customer Retention, Sales Presentation, Sales Presentations, Sales Strategy, Lead Generation, B2B Sales, Inside Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, Email Automation, Generative AI, Customer Relationship Management (CRM) Software, ChatGPT, AI Personalization, Customer Engagement
中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation
初级 · 专业证书 · 3-6 个月

Vanderbilt University
您将获得的技能: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, Legal Technology, LLM Application, Productivity, OpenAI, AI Personalization, AI Enablement, Legal Strategy, Large Language Modeling, Artificial Intelligence, Legal Research, Data Ethics, Expense Management, Productivity Software, Creativity, Responsible AI, Verification And Validation
初级 · 专项课程 · 1-3 个月

IBM
您将获得的技能: 原型设计, 大型语言模型, Prompt Engineering, 模型部署, 数据伦理, 业务领导, AI 赋能, 战略领导力, ChatGPT, 拥抱的脸, 负责任的人工智能, 商业道德, 法律风险, 生成模型架构, 领导与管理, 生成式人工智能, AI 产品战略, IBM 云, OpenAI, 提示模式
初级 · 专项课程 · 3-6 个月

您将获得的技能: Brand Strategy, Willingness To Learn, Leadership Development, Innovation, Leadership, Creative Thinking, Organizational Leadership, Risk Management, Business Transformation, Adaptability, Strategic Leadership, Emotional Intelligence, Growth Mindedness, Self-Awareness, Professional Development, Storytelling, Personal Development, Executive Presence, Change Management, Decision Making
初级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 医疗隐私, Regulation and Legal Compliance, 企业战略, 程序开发, 合规报告, 监管合规, 合规审计, 遵守《健康保险便携性和责任法案》(HIPAA), 风险管理, 法律, 合规管理, 合规培训, 商业道德, 信息隐私, 内部交流, 法律风险, 个人身份信息, 治理 风险管理与合规, 监管要求, 一般数据保护条例》(GDPR)
中级 · 专项课程 · 3-6 个月