Coursera
Sales Excellence 专项课程

通过 Coursera Plus 获取 10,000 多门课程的 Accessibility

Coursera

Sales Excellence 专项课程

Sales Excellence: From Fundamentals to AI Mastery. Transform your sales career by mastering proven techniques and AI-powered tools for success.

Julian Jenkins
Fatimata Hane
Starweaver

位教师:Julian Jenkins

1,500 人已注册

包含在 Coursera Plus

深入学习学科知识
4.4

(16 条评论)

中级 等级

推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入学习学科知识
4.4

(16 条评论)

中级 等级

推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Apply fundamental to advanced sales methodologies across B2B, B2C, and territory management contexts

  • Build and optimize sales pipelines using CRM tools, automation, and data-driven strategies

  • Leverage generative AI for personalized outreach, market insights, and sales process optimization

要了解的详细信息

可分享的证书

添加到您的领英档案

授课语言:英语(English)
最近已更新!

November 2025

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

精进特定领域的专业知识

  • 向大学和行业专家学习热门技能
  • 借助实践项目精通一门科目或一个工具
  • 培养对关键概念的深入理解
  • 通过 Coursera 获得职业证书

专业化 - 9门课程系列

您将学到什么

  • Analyze the sales process and its alignment with the buyer's journey.

  • Demonstrate effective cold calling techniques using social media, telephone, and email.

  • Apply listening and questioning skills to discover customer needs and build rapport.

  • Master strategies for overcoming objections and maintaining momentum in sales conversations.

您将获得的技能

类别:Sales Process
类别:Selling Techniques
类别:Overcoming Objections
类别:Closing (Sales)
类别:Customer Relationship Building
类别:Sales
类别:Cold Calling
类别:Active Listening
类别:Customer Engagement
类别:Sales Presentation
类别:Communication Strategies
类别:Lead Generation
类别:Telephone Skills
类别:Sales Prospecting

您将学到什么

  • Gain the ability to analyze market data and geographic information to segment territories strategically.

  • Develop skills in applying advanced sales methodologies, specifically in B2B environments.

  • Learn to conduct thorough assessments of client needs through direct interaction, observation, and the use of analytical tools.

  • Acquire proficiency in using modern CRM software and analytics platforms.

您将获得的技能

类别:Sales Strategy
类别:Sales Territory Management
类别:Consultative Selling
类别:Customer Relationship Management
类别:Market Analysis
类别:Sales Process
类别:Market Research
类别:Negotiation
类别:Sales
类别:Selling Techniques
类别:B2B Sales
类别:Sales Training
类别:Regional Sales
类别:Sales Management
类别:Competitive Intelligence

您将学到什么

  • Develop strategies for generating leads and nurturing them through the sales pipeline.

  • Master techniques for effective sales prospecting, including social selling and cold calling.

  • Analyze the importance of CRM and sales automation tools in managing the sales pipeline.

  • Understand and use key metrics to maintain the health of their sales pipeline.

您将获得的技能

类别:Customer Relationship Management
类别:Sales Pipelines
类别:Customer Relationship Management (CRM) Software
类别:Customer Acquisition Management
类别:Sales
类别:Sales Process
类别:Sales Strategy
类别:Lead Generation
类别:Customer Retention
类别:Sales Management
类别:Selling Techniques
类别:Sales Prospecting

您将学到什么

  • Demonstrate an understanding of B2C Sales and identify relevant examples.

  • Apply strategies to identify your target audience.

  • Demonstrate effective communication and product knowledge to build consumer trust.

  • Apply basic sales techniques to convert prospects into customers.

您将获得的技能

类别:Customer Engagement
类别:Business-To-Consumer
类别:Consumer Behaviour
类别:Customer Relationship Building
类别:Communication
类别:Sales Strategy
类别:Company, Product, and Service Knowledge
类别:Sales
类别:General Sales Practices
类别:Rapport Building
类别:Sales Presentation
类别:Brand Loyalty
类别:Closing (Sales)
类别:Product Demonstration
类别:Selling Techniques
类别:Target Audience
类别:Product Promotion

您将学到什么

  • Analyze how Generative AI can enhance existing sales outreach processes and identify high-value application areas in the sales cycle.

  • Create AI-driven personalized outreach campaigns that increase engagement and response rates.

  • Evaluate the effectiveness of AI-generated sales messaging and implement data-driven optimization strategies.

  • Design automated AI workflows that maintain personalization while scaling outreach efforts.

您将获得的技能

类别:Generative AI Agents
类别:Customer Relationship Management (CRM) Software
类别:AI Personalization
类别:Personalized Service
类别:Data-Driven Decision-Making
类别:Email Automation
类别:ChatGPT
类别:Sales Development
类别:Sales Enablement
类别:Anthropic Claude
类别:Sales Strategy
类别:Driving engagement
类别:HubSpot CRM
类别:Inside Sales
类别:Analytics
类别:Prompt Engineering
类别:Sales Process
类别:Automation

您将学到什么

  • Demonstrate the knowledge of the key stages and components of a sales pipeline

  • Apply various lead generation techniques in building a robust sales pipeline

  • Utilize CRM tools and sales automation technologies to streamline the sales process and improve efficiency

  • Create and maintain a healthy pipeline for sales success

您将获得的技能

类别:Sales Process
类别:Lead Generation
类别:Sales Pipelines
类别:Sales
类别:Sales Management
类别:Sales Prospecting
类别:Sales Strategy
类别:Automation
类别:Customer Relationship Management (CRM) Software
类别:Sales Development

您将学到什么

  • Explain how Generative AI transforms field sales through local market analysis and customer intelligence.

  • Apply AI-powered tools to extract, analyze, and interpret real-time market trends for territory optimization.

  • Develop dynamic sales strategies tailored to local insights and customer behaviors.

  • Evaluate the effectiveness of AI-driven sales approaches while maintaining ethical standards.

您将获得的技能

类别:Generative AI Agents
类别:Real Time Data
类别:Market Analysis
类别:Business Ethics
类别:Sales Strategy
类别:Sales Process
类别:Market Intelligence
类别:Sales
类别:Lead Generation
类别:Sales Training
类别:Customer Insights
类别:Sales Territory Management
类别:Customer Engagement
Automating Sales Tasks with Zapier

Automating Sales Tasks with Zapier

第 8 门课程1小时

您将学到什么

  • Create a Zap with Google Forms

  • Create a Zap with Trello

  • Create a Welcome Email with Zap

您将获得的技能

类别:Google Sheets
类别:Automation
类别:Sales Support
类别:Order Fulfillment
类别:Business Process Automation
类别:Workflow Management
类别:Productivity Software
类别:Email Automation
类别:Gmail
类别:Operations Management

您将学到什么

  • Apply a sales methodology using Copilot

  • Tailor content on product and customer data

  • Model an economic offer with Copilot

您将获得的技能

类别:Microsoft Copilot
类别:Sales Presentations
类别:Presentations
类别:Solution Selling
类别:Business Modeling
类别:Sales
类别:Storytelling
类别:Microsoft PowerPoint
类别:Generative AI
类别:Price Negotiation
类别:Selling Techniques
类别:Prompt Engineering
类别:Product Knowledge
类别:Value Propositions

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Julian Jenkins
10 门课程64,748 名学生
Fatimata Hane
Coursera
1 门课程9,220 名学生
Starweaver
Coursera
458 门课程898,022 名学生

提供方

Coursera

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情,我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程,Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好:它远不止于此。Coursera 让我无限制地学习。'
Coursera Plus

通过 Coursera Plus 开启新生涯

无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

通过在线学位推动您的职业生涯

获取世界一流大学的学位 - 100% 在线

加入超过 3400 家选择 Coursera for Business 的全球公司

提升员工的技能,使其在数字经济中脱颖而出

常见问题