品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
混合 · 课程 · 1-4 周

您将获得的技能: Data Governance, Data-Driven Decision-Making, AI Product Strategy, Legal Technology, Data Management, Business Process Automation, Technology Strategies, Business Leadership, Business Transformation, Generative AI, Artificial Intelligence, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Customer experience improvement, Customer Service, Machine Learning
初级 · 课程 · 3-6 个月

Packt
您将获得的技能: Sales Presentation, Visionary, Case Studies, Growth Strategies, Business Strategy
中级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 同行评审, ChatGPT, 分析, 整合营销传播, 关键绩效指标 (KPI), 数字化营销, 营销策略, 营销, 战略营销, 社交媒体营销, 营销预算, 实时数据, 社交媒体战略, 社交媒体, 社交媒体内容, 数字化转型, 目标受众, 营销效果, 博客, 内容营销
初级 · 专项课程 · 3-6 个月

Skillshare
您将获得的技能: Logo Design, Packaging and Labeling, Adobe Illustrator, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Storytelling, Branding, Color Theory, Product Design, Typography, Design Strategies, Social Media, Graphic Design, Layout Design, Animations, Design Software, Graphic and Visual Design Software
初级 · 专项课程 · 3-6 个月

您将获得的技能: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
初级 · 课程 · 1-3 个月

您将获得的技能: Project Management, Project Planning, Project Risk Management, Communication Planning, Project Documentation, Milestones (Project Management), Risk Management, Cost Management, Budgeting, Estimation, Timelines, Procurement, Technical Communication, Strategic Thinking
初级 · 课程 · 1-3 个月

University of Minnesota
您将获得的技能: 薪酬管理, 人力资源, 性能审查, 绩效考核, 人力资源战略, 招聘策略, 人力资源管理与规划, 人才招聘, 薪酬战略, 人力资本, 补偿分析, 员工绩效管理, 建设性反馈, 员工队伍规划, 全周期招聘, 员工入职, 招聘, 薪酬与福利, 人员管理, 绩效管理
初级 · 专项课程 · 3-6 个月

您将获得的技能: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, Program Management, Risk Management, Stakeholder Engagement, AI Enablement, Project Management Institute (PMI) Methodology, Stakeholder Analysis, Strategic Decision-Making, Business Risk Management, Strategic Planning, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Product Lifecycle Management, AI Workflows, Deep Learning, Governance
中级 · 专项课程 · 1-3 个月
University of California, Davis
您将获得的技能: 内容创作, 竞争分析, 分析, 社交媒体营销, 搜索引擎营销, 目标市场, 搜索引擎优化, 打造品牌, 社交媒体战略, 目标受众, 数字媒体战略, 角色开发, 网络分析和 SEO, 数据分析, 内容战略, 关键词研究, 数字化营销, 预测, 社交媒体, 内容营销
初级 · 专项课程 · 3-6 个月
University of Maryland, College Park
您将获得的技能: Marketing Automation, Online Advertising, AI Enablement, Marketing Analytics, Natural Language Processing
中级 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Large Language Modeling, Responsible AI, AI Personalization, Mobile Development, AI Security, Anthropic Claude, Artificial Intelligence, Software Development Tools, Software Testing, Apple iOS, AI Product Strategy, Test Automation, Software Development, DevSecOps, Prototyping, Artificial Intelligence and Machine Learning (AI/ML)
高级设置 · 专项课程 · 1-3 个月