营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。
University of Illinois Urbana-Champaign
您将获得的技能: 企业战略, 创新, 消费者行为, 数字化营销, 案例研究, 营销, 营销渠道, 改善客户体验, 数字化转型, 业务转型, 营销策略, MarTech, 全球营销, 营销管理
攻读学位
初级 · 课程 · 1-4 周

University of Washington
您将获得的技能: 回归分析, R 语言程序设计(中文版), 数据收集, 数据可视化软件, 应用编程接口 (API), Python 程序设计, 统计方法, 案例研究, 社交网络分析, 相关性分析, 文本挖掘, 数据可视化, 非结构化数据, 统计分析, 数据分析
中级 · 课程 · 1-4 周

University of Illinois Urbana-Champaign
您将获得的技能: 自然语言处理, 概率与统计, 预测分析, 分类算法, 统计分析, 非结构化数据, 无监督学习, 数据挖掘, 分析, 文本挖掘, 逻辑回归, 数据分析, 统计方法
混合 · 课程 · 1-3 个月

University of Toronto
您将获得的技能: 数据叙事, 创新, 叙事, 多样性与包容性, 以人为本的设计, 解决复杂问题, 利益相关者分析, 战略传播, 资源分配, 社会影响, 定性研究, 分析, 设计思维, 变革管理, 数据分析, 定量研究
初级 · 课程 · 1-4 周

您将获得的技能: Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Marketing Strategies, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Data Cleansing, Rmarkdown, Data Storytelling, Data Presentation, Data Validation, Spreadsheet Software, Data Visualization, Data Ethics, Data Literacy, Tableau Software, Data Visualization Software, Data Analysis, R (Software), Ggplot2, Analytical Skills, Stakeholder Communications, Presentations, Data Quality, Data Collection, Data Processing
初级 · 专业证书 · 3-6 个月

Simplilearn
您将获得的技能: Matplotlib, NumPy, Data Visualization, Python Programming, Pandas (Python Package), Data Analysis, Data Visualization Software, Scripting, Analytics, Data Manipulation, Real Time Data, Data Processing, Programming Principles, Data Transformation, Data Cleansing, Data Validation
初级 · 课程 · 1-4 周

Universidad de los Andes
您将获得的技能: Data Governance, Business Analytics, Data Strategy, Analytics, Business Intelligence, Competitive Analysis, Data Analysis, Process Improvement, Data-Driven Decision-Making, Organizational Strategy, Organizational Change
初级 · 课程 · 1-3 个月
Tecnológico de Monterrey
您将获得的技能: Social Media Strategy, Social Media, Social Media Marketing, Performance Measurement, Social Media Campaigns, Smart Goals, Media Strategy, Content Marketing, Collaborative Software, Marketing, Marketing Strategies, Social Media Management, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Social Network Analysis, LinkedIn, Facebook, B2B Sales, Digital Media Strategy
中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Stakeholder Communications, AI Enablement, Real Time Data
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Sales Strategy, Customer Analysis, AI Personalization, Sales, Sales Pipelines, Sales Management, Generative AI, Customer Insights, Forecasting, Data-Driven Decision-Making, Analytics, Predictive Modeling
初级 · 课程 · 1-4 周

LearnQuest
您将获得的技能: Teradata SQL, Exploratory Data Analysis, SQL, Data Modeling, Database Design, Database Administration, Database Architecture and Administration, Database Management, Database Management Systems, Data Store, JSON, Data Integration, Data Architecture, Advanced Analytics, Data Warehousing, Data Cleansing, Text Mining, Data Analysis, Business Intelligence, Data-Driven Decision-Making
初级 · 专项课程 · 1-3 个月