公共关系课程可以帮助你学习媒体关系、危机公关、品牌管理和战略信息传递。你可以培养受众分析、内容创作和有效讲故事的技能。许多课程都会介绍一些工具,如新闻发布软件、社交媒体管理平台和解析工具,这些都有助于衡量活动的成功与否,并与不同的受众互动。

University of California, Irvine
您将获得的技能: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media Marketing, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Employee Retention, Diversity and Inclusion
★ 4.6 (156) · 初级 · 专项课程 · 1-3 个月

您将获得的技能: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Paid media, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Web Presence, Interviewing Skills
★ 4.8 (4.9万) · 初级 · 专业证书 · 3-6 个月

University of Washington
您将获得的技能: 宣传, 简明扼要, 写作, 讲故事, 口头表达, 公开演讲, 行动导向, 交流, 语言交流技能, 同行评审, 口头战略沟通, 可信度, 表演艺术, 写作与编辑, 内容创作, 建设性反馈, 激励技能, 说服沟通, 沟通策略, 演讲
★ 4.7 (2817) · 初级 · 专项课程 · 3-6 个月

University of Colorado Boulder
您将获得的技能: Campaign Planning, Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Corporate Communications, Integrated Marketing Communications, Stakeholder Communications, Public Relations, Marketing, Business Strategy, Communication, Business Communication, Business Process
★ 4.5 (56) · 初级 · 专项课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Teamwork, Business Writing, Constructive Feedback, Conflict Management, Collaboration, Team Building, Diversity Awareness, Business Correspondence, Business Communication, Team Collaboration, Recognizing Others, Motivational Skills, Decision Making, Collaborative Software, Writing, Organizational Skills, Team Motivation, Performance Management, Staff Management, Grammar
★ 4.8 (1.1万) · 初级 · 专项课程 · 3-6 个月

Microsoft
您将获得的技能: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI literacy, AI Integrations, Real Time Data
★ 4.8 (41) · 初级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 讲故事, 战略传播, 领导能力, 品牌战略, 交流, 创新, 危机管理, 利益攸关方沟通, 打造品牌, 媒体关系, 视觉叙事
★ 4.5 (1349) · 混合 · 课程 · 1-4 周

Macquarie University
您将获得的技能: 战略传播, 讲故事, 公开演讲, 领导能力, 交流, 影响, 利益攸关方沟通, 语言交流技能, 可信度, 团队领导, 沟通策略, 说服沟通, 人际沟通, 会议促进, 促进讨论
★ 4.8 (2494) · 混合 · 课程 · 1-3 个月

Johns Hopkins University
您将获得的技能: Request for Proposal, Conflict Management, Presentations, Teamwork, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Interpersonal Communications, Intercultural Competence, Communication, Target Audience, Oral Expression, Strategic Communication, Team Collaboration, Strategic Thinking
★ 4.9 (75) · 中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Multimedia
★ 4.5 (253) · 中级 · 指导项目 · 不超过 2 小时

IESE Business School
您将获得的技能: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Drive Engagement, Active Listening
★ 4.6 (1142) · 初级 · 课程 · 1-4 周
University of Pennsylvania
您将获得的技能: 谈判, 生产率, 战略传播, 积极倾听, 建立融洽关系, 关系管理, 交流, 合作, 沟通策略, 可信度, 设定目标, 商务交流, 建立关系, 说服沟通, 人际沟通
★ 4.7 (2122) · 初级 · 课程 · 1-4 周