市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。
University of Illinois Urbana-Champaign
您将获得的技能: 创新, 创业, 组织变革, 组织战略, 企业管理, 战略思维, 跨职能合作, 团队领导, 业务转型, 产品管理, 战略领导力, 新产品开发, 虚拟团队, 技术战略
初级 · 课程 · 1-4 周

Starweaver
您将获得的技能: Active Listening, Responsible AI, Non-Verbal Communication, Business Writing, Concision, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Organizational Change, Stakeholder Engagement, Google Gemini, Anthropic Claude, AI Enablement, Generative AI, Change Management, Communication, Strategic Communication, Marketing Communications, Strategic Marketing
中级 · 专项课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: 叙事, 打造品牌, 战略传播, 社交媒体, 公共关系, 新闻发布, 品牌战略, 写作, 沟通策略, 媒体关系, 营销传播
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 创新, 竞争分析, 业务建模, 价值主张, 战略决策, 战略思维, 分析, 组织战略, 战略领导力, 市场分析, 企业战略
攻读学位
中级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 竞争分析, 市场动态, 社会经济学, 供应与需求, 消费者行为, 公共政策, 市场分析, 经济学, 市场份额
混合 · 课程 · 1-3 个月

您将获得的技能: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development
中级 · 专项课程 · 1-3 个月

您将获得的技能: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Customer Retention, Sales Presentation, Sales Presentations, Sales Strategy, Lead Generation, B2B Sales, Inside Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, Email Automation, Generative AI, Customer Relationship Management (CRM) Software, ChatGPT, AI Personalization, Customer Engagement
中级 · 专项课程 · 3-6 个月

您将获得的技能: Content Performance Analysis, Video Editing, Social Media, Photography, Photo Editing, Branding, Brand Awareness, Drive Engagement
初级 · 课程 · 1-4 周

Microsoft
您将获得的技能: Storyboarding, User Research, Information Architecture, User Experience Design, Design Thinking, Prototyping, Usability Testing, User Experience, Persona (User Experience), Wireframing, Design Research, User Interface and User Experience (UI/UX) Design, Interaction Design, Web Content Accessibility Guidelines, Human Centered Design, Figma (Design Software), Usability, User Interface (UI) Design, User Centered Design, Artificial Intelligence
初级 · 专业证书 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 文化敏感性, 文化, 消费者行为, 文化多样性, 品牌战略, 营销心理学, 品牌管理, 营销, 全球营销, 品牌意识, 营销策略, 跨文化能力
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Social Media, Marketing Materials, Color Matching, Graphic Design, Design, User Accounts
初级 · 指导项目 · 不超过 2 小时