市场营销基础课程可以帮助您学习市场细分、品牌战略和消费者行为分析等关键概念。您还可以掌握制作有效营销信息、分析营销活动效果和利用数字渠道进行推广的技能。许多课程都会介绍一些工具,如用于跟踪网站性能的 Google Analytics、用于参与的社交媒体平台以及用于定向沟通的电子邮件营销软件,所有这些都能提高您制定有影响力的营销策略的能力。

Meta
您将获得的技能: 描述性统计, 数据叙事, 贝叶斯统计, 数据收集, 数据可视化软件, 营销分析, 数据展示, 面试技巧, 目标受众, A/B 测试, 营销策略, 业务指标, 营销, 数据分析, Pandas(Python 软件包), 关键绩效指标 (KPI), 营销效果, 数据可视化, 统计假设检验, 数据清理
攻读学位
初级 · 专业证书 · 3-6 个月

Universidad Austral
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Content Performance Analysis, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Marketing Strategies, Marketing, Paid media, Analytics
初级 · 专项课程 · 3-6 个月

University of Pennsylvania
您将获得的技能: 竞争分析, 电子商务, 品牌战略, 客户洞察, 创新, 营销策略, 企业战略, 客户体验战略(CX), 市场趋势, 商品展示, 全球营销, 零售店运营, 品牌忠诚度, 消费者行为
初级 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
初级 · 专项课程 · 1-3 个月

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, Return On Investment, MarTech
初级 · 专业证书 · 3-6 个月

Northwestern University
您将获得的技能: 公共关系, 营销策略, 目标受众, 活动营销, 战略伙伴关系, 社交媒体, 媒体关系, 危机管理, 收入管理, 活动策划, 忠诚计划, 品牌管理, 营销
中级 · 课程 · 1-3 个月

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Customer experience improvement, Marketing Strategies, Marketing, AI Enablement, Responsible AI, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence, Customer Insights, Marketing Psychology
初级 · 专项课程 · 3-6 个月

Simplilearn
您将获得的技能: Email Marketing, Performance marketing, Content Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Market Opportunities
初级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Facebook, Social Media, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding
初级 · 专项课程 · 3-6 个月

University of Virginia
您将获得的技能: 数据驱动的决策制定, 竞争分析, 数字化转型, 人工智能, 营销分析, 数字化营销, 客户参与, 营销策略, 机器学习算法, AI 赋能, 企业战略, 网络分析, 营销, 案例研究, 改善客户体验
初级 · 课程 · 1-4 周

Rutgers the State University of New Jersey
您将获得的技能: 营销活动经理, 社交媒体战略, 内容营销, 营销分析, 客户参与, 营销策略, 演讲, 社交媒体, 影响, 品牌意识, 目标受众, 关键绩效指标 (KPI), 营销效果, 投资回报
中级 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Personally Identifiable Information, Email Automation, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
初级 · 课程 · 1-3 个月