What will I be able to do upon completing the Specialization?

You will be able to launch your music career with confidence.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Musician’s Professional Toolbox: Your Portfolio Career 专项课程

Musician’s Professional Toolbox: Your Portfolio Career 专项课程

Assemble a suite of promotional materials and tools to support your music career.

位教师：Jeffrey Nytch

包含在 Coursera Plus 中

了解更多

4 门课程系列

深入学习学科知识

4.9

（13 条评论）

中级等级

推荐体验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

4 门课程系列

深入学习学科知识

4.9

（13 条评论）

中级等级

推荐体验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

How to articulate your purpose as a musician in a professional mission statement and develop a personal brand and social media strategy.
How to assemble a portfolio of promotional materials, including a professional biography, headshot and resume/CV.
How to build tools for networking and task management.
How to create a visual representation of your intermediate and long-term career goals to help keep you on track and assess your progress.

要了解的详细信息

可分享的证书

添加到您的领英档案

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

精进特定领域的专业知识

向大学和行业专家学习热门技能
借助实践项目精通一门科目或一个工具
培养对关键概念的深入理解
通过 University of Colorado Boulder 获得职业证书

专业化 - 4门课程系列

Are you a musician with big dreams and a passion for creating music? Are you ready to take your musical career to the next level? If so, the “Musician’s Professional Toolbox” may be just what you need!

In this specialization you will learn career development skills and tools for freelance musicians. Gain critical skills in self-assessment, branding, marketing, promotion, gigging, and teaching studio setup. Define your artistic vision, set meaningful goals, and expand your professional network. From personal and artistic development to branding, promotion, and strategic career management, you'll come away from this sequence of courses equipped with the tools to successfully navigate the music industry.

应用的学习项目

Learners will produce professional materials to help launch and support careers as musicians, including cover letters, resumes, and headshots. Additional assignments allow learners to prepare to network successfully, build and maintain clientele, develop a personal brand and mission statement, and more.

Strategies for Success in your Music Career

第 1 门课程11小时

您将学到什么

Understand your unique mix of musical and non-musical skills and how those skills can inform your career development.
Develop better habits: Link task management to near-term, mid-term, and long-term goals.
Identify ways to measure outcomes and gauge success.
Begin building/expanding a professional network.

您将获得的技能

类别：Prioritization

类别：Goal Setting

类别：Self-Awareness

类别：Time Management

类别：Music Performance

类别：Music

类别：Professional Development

类别：Planning

类别：Adaptability

类别：Creativity

类别：Personal Development

类别：Organizational Skills

类别：Professional Networking

类别：Relationship Building

类别：Collaboration

类别：Productivity

Building Your Artistic Brand

第 2 门课程9小时

您将学到什么

Identify the character of visual and audio materials that best capture the professional image you wish to project.
Use a variety of demographic and psychographic parameters to define your customer market and/or audience.
Identify marketing channels and how they are used to promote your brand and build your business.
Employ strategies for effective social media content.

您将获得的技能

类别：Content Strategy

类别：Social Media

类别：Social Media Strategy

类别：Entrepreneurship

类别：Competitive Analysis

类别：Market Research

类别：Marketing Channel

类别：Customer Engagement

类别：Marketing

类别：Performing Arts

类别：Marketing Strategies

类别：Professional Networking

类别：Target Audience

类别：Brand Strategy

类别：Branding

Promotional Materials Every Musician Needs

第 3 门课程10小时

您将学到什么

Learn the three types of resumes (performance resume, general music resume, and skills resume), when to use them, and how to format them.
Apply basic concepts of composition, lighting, and audio quality to create compelling promotional images and demo videos.
Write a selection of prose biographies for a variety of settings that illustrate your artist’s Mission Statement.
Identify the key components and visual “feel” of a professional website.

您将获得的技能

类别：Target Audience

类别：Branding

类别：Business Writing

类别：Aesthetics

类别：Writing

类别：Content Creation

类别：Design Elements And Principles

类别：Music

类别：Presentations

类别：Promotional Materials

类别：Photo/Video Production and Technology

类别：Marketing Materials

类别：Communication

Launching Your Music Career

第 4 门课程7小时

您将学到什么

Articulate your Unique Selling Proposition.
Use the Business Model Canvas to determine the core functions required to effectively manage your portfolio career.
Complete a comprehensive growth and recruitment plan for your teaching studio and identify the competitive landscape.
Seek out and book performance opportunities in a variety of settings.