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Promotional Materials Every Musician Needs

Coursera PlusMonthly 3 个月课程4 折优惠 ，让你轻松掌握闪耀技能。立即节省

Promotional Materials Every Musician Needs

本课程是 Musician’s Professional Toolbox: Your Portfolio Career 专项课程的一部分

位教师：Jeffrey Nytch

包含在中

了解更多

3个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Learn the three types of resumes (performance resume, general music resume, and skills resume), when to use them, and how to format them.
Apply basic concepts of composition, lighting, and audio quality to create compelling promotional images and demo videos.
Write a selection of prose biographies for a variety of settings that illustrate your artist’s Mission Statement.
Identify the key components and visual “feel” of a professional website.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

3 任务¹

AI 评分请参见免责声明

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Musician’s Professional Toolbox: Your Portfolio Career 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有3个模块

As the saying goes, first impressions are everything, especially in the arts. That's why it's so important to have the skills and knowledge you need to create effective promotional materials that will help you stand out from the crowd.

In this course, you will learn everything you need to know about creating powerful promotional materials that effectively showcase your talent and enhance your professional image. From artist bios and captivating headshots to polished resumes/CVs, persuasive cover letters, attractive websites, and engaging promotional videos, this course will walk you through the promotional materials you need to establish a strong and professional presence in the music industry. By mastering the art of creating compelling promotional materials, you can effectively showcase your talent, convey your unique brand identity, and leave a lasting impression on your target audience. This course can be taken by itself or as part of the “Musician's Professional Toolbox” specialization.

单元详情

In this module, you will learn the content and formatting principles behind a variety of resume types and create three different resumes based on your professional training and experience.

涵盖的内容

2个视频4篇阅读材料1个作业1次同伴评审3个讨论话题

2个视频总计80分钟

Resumes and CVs I: Types & Purposes47分钟
Resumes and CVs II: Formatting33分钟

4篇阅读材料总计22分钟

Course Updates and Accessibility Support1分钟
Welcome Musicians!1分钟
Assignments and Honors Track10分钟
Angela Beeching, "12 ways to fine-tune your CV"10分钟

1个作业总计30分钟

Resumes and CVs30分钟

1次同伴评审总计90分钟

Musical Resume/CV Activity90分钟

3个讨论话题总计30分钟

Meet Your Peers!10分钟
General Discussion Board10分钟
Transferrable Skills10分钟

In this module, you will learn to write compelling biographical materials and effective cover letters for a variety of uses.

涵盖的内容

2个视频2篇阅读材料1个作业1次同伴评审1个讨论话题

2个视频总计35分钟

Your Prose Bio18分钟
Cover Letters18分钟

2篇阅读材料总计20分钟

Harris, "Butt heads with the artist bio"10分钟
Baer, "Here is the incredible cover letter Leonardo Da Vinci wrote in the 1480s"10分钟

1个作业总计30分钟

Cover Letters and Bios30分钟

1次同伴评审总计90分钟

Musical Biography or Cover Letter 90分钟

1个讨论话题总计10分钟

Musician Bios10分钟

In this module, you will learn principles of design and content required to create compelling promotional materials through visual, audio, and web-based means.