This course focuses on enhancing decision-making abilities through mathematical modeling and simulation. Learners will explore how to structure and solve complex business problems using logical thinking and analytical tools, transforming how decisions are approached in real-world contexts. The course introduces a range of optimization techniques, including linear, non-linear, and integer programming, as well as forecasting and basic machine learning methods, to develop effective prescriptive models.

推荐体验
推荐体验
初级
For learners with business analytics experience, MS Excel proficiency, and familiarity with math modeling, optimization, and data interpretation
推荐体验
推荐体验
初级
For learners with business analytics experience, MS Excel proficiency, and familiarity with math modeling, optimization, and data interpretation
您将学到什么
Master data-driven decision-making through optimization techniques.
Apply linear and non-linear models to real-world business problems.
您将获得的技能
您将学习的工具
要了解的详细信息

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16 项作业
了解顶级公司的员工如何掌握热门技能

该课程共有17个模块
This course aims to enhance your ability to obtain actionable decisions in a business by employing mathematical modelling and simulation in prescriptive analytics. The course acquaints you with how to approach the best decision via modelling with logical thinking and ultimately reconstructs your thinking process in decision-making. You will also gain insight into a variety of practical business cases in various fields, such as operations, supply chain, marketing, human resource, and finance. In each case, you will be able to practice soft skills-partnering with clients and team members, framing problems, and communicating with decision-makers-to figure out decision problems (decision variables) and required data. The course further discusses the various modelling skills and efficient solution methods. Once a solution is found from models, you will analyse solutions by applying sensitivity analysis to look beyond simple solutions of models. In addition to examples, nearly every topic includes one or two case studies patterned after actual applications to convey the whole process of applying prescriptive analytics. The cases are closed by discussing the final decision and effective deployment methods. The course mainly consists of mathematical optimization models, such as linear, non-linear, and integer programs, and other useful techniques, such as forecasting and machine learning, for modelling. This course requires extensive hands-on practice with various datasets and models in Excel. This is an advanced course, intended for learners with a background in business analytics and excel. The knowledge you gain from this course will help you in various roles and responsibilities as a Data Scientist. To succeed in this course, you should have experience and a basic understanding of business analytics and excel. You will also need certain hardware or software requirements, including excel. In this module, you will be introduced to linear programming, a powerful problem-solving tool that aids management in making decisions about how to allocate its resources to various activities to best meet organizational objectives. You will learn about its applicability to both profit-making and not-for-profit organizations, as well as governmental agencies. The resources being allocated to activities can be, for example, money, different kinds of personnel, and different kinds of machinery and equipment. In many cases, a wide variety of resources must be allocated simultaneously. The activities needing these resources might be various production activities (e.g., producing different products), marketing activities (e.g., advertising in different media), financial activities (e.g., making capital investments), or some other activities. Some problems might even involve activities of all these types (and perhaps others) because they are competing for the same resources. You will further analyze how linear programming, in line with other modeling techniques, uses a mathematical model to represent the problem being studied. The word linear in the name refers to the form of the mathematical expressions in this model. Programming does not refer to computer programming; rather, it is essentially a synonym for planning. Thus, linear programming means the planning of activities represented by a linear mathematical model.
涵盖的内容
3个视频5篇阅读材料
3个视频• 总计28分钟
- Course Intro video• 4分钟
- Building Linear Optimization Models • 10分钟
- Implementing Linear Optimization Models in Excel• 13分钟
5篇阅读材料• 总计210分钟
- Course Overview• 10分钟
- Essential Reading: Linear Optimization Models• 90分钟
- Practice Assignment: Linear Optimization Models• 10分钟
- Essential Reading: Linear Optimization Models in Excel• 90分钟
- Practice Assignment: Linear Optimization Models in Excel• 10分钟
In this module, you will gather some additional resources to help you understand linear programming in a more detailed manner. You have learned how to formulate a linear programming model on a spreadsheet to represent a variety of managerial problems and then how to use a solver to find an optimal solution for this model. You might think that this would finish the story about linear programming: Once the manager learns the optimal solution, the manager would immediately implement this solution and then turn the attention to other matters. However, this is not the case. The enlightened manager demands much more from linear programming, and linear programming has much more to offer, which you will discover in this module. An optimal solution is only optimal with respect to a particular mathematical model that provides only a rough representation of the real problem. A manager is interested in much more than just finding such a solution. The purpose of a linear programming study is to help guide management’s final decision by providing insights into the likely consequences of pursuing various managerial options under a variety of assumptions about future conditions. Most of the important insights are gained while conducting analysis after finding an optimal solution for the original version of the basic model. This analysis is commonly referred to as what-if analysis because it involves addressing some questions about what would happen to the optimal solution if different assumptions were made about future conditions. Spreadsheets play a central role in addressing these what-if questions.
涵盖的内容
2个视频4篇阅读材料1个讨论话题
2个视频• 总计18分钟
- Using Optimization Models for Prediction and Insights• 9分钟
- Sensitivity Analysis for Linear Programming using Excel• 9分钟
4篇阅读材料• 总计200分钟
- Essential Reading: Optimization Models for Prediction and Insights• 90分钟
- Practice Assignment: Optimization Models for Prediction and Insights• 10分钟
- Essential Reading: Sensitivity Analysis Using Excel: A Case Study• 90分钟
- Practice Assignment: Sensitivity Analysis Using Excel: A Case Study• 10分钟
1个讨论话题• 总计10分钟
- ABC Vehicles LTD.• 10分钟
This assessment is a graded quiz based on the modules covered this week.
涵盖的内容
1个作业
1个作业• 总计40分钟
- Graded Quiz: Linear Programming: Formulation and Sensitivity Analysis • 40分钟
In this module, you will learn how non-integer solutions are not always practical when you formulate a linear programming model and solve it. When only integer solutions are practical or logical, it is sometimes assumed that non-integer solution values can be “rounded off” to the nearest feasible integer values. This method would cause little concern if, for example, x1 = 7,000.7 pages (A4) were rounded off to 7,000 pages (A4) because pages (A4) cost only a few rupees a piece. However, if you are considering the production of a big container ship and x1 = 7.4 container ship, rounding off could affect profit (or cost) by millions of rupees. In this case, you need to solve the problem so that an optimal integer solution is guaranteed.
涵盖的内容
2个视频4篇阅读材料
2个视频• 总计20分钟
- Integer Programming: Formulation• 14分钟
- Hands-on in Excel: A Case Study• 6分钟
4篇阅读材料• 总计80分钟
- Recommended Reading: Integer Programming: Basics • 30分钟
- Practice Assignment: Integer Programming: Basics • 10分钟
- Recommended Reading: Hands-On in Excel: A Cutting-Stock Problem • 30分钟
- Practice Assignment: Hands-On in Excel: A Cutting-Stock Problem• 10分钟
In this module, you will be introduced to a common type of problem where, instead of how-much decisions, the decisions to be made are yes-or-no decisions. A yes-or-no decision arises when a particular option is being considered and the only possible choices are yes, go ahead with this option, or no, decline this option. You will also learn about binary variables, which is a natural choice of a decision variable for a yes-or-no decision, and whose only possible values are 0 and 1. When representing a yes-or-no decision, a binary decision variable is assigned a value of 1 for choosing yes and a value of 0 for choosing no. Finally, you will gain insights into a special type of integer programming model known as the binary integer programming (BIP) model. A general integer programming model is simply a linear programming model except for also having constraints that some or all of the decision variables must have integer values (0, 1, 2, . . .). A BIP model further restricts these integer values to be only 0 or 1.
涵盖的内容
2个视频4篇阅读材料1个讨论话题
2个视频• 总计19分钟
- Integer Optimization Models with Binary Variables: Case Study of Selection of Recreational Facilities• 7分钟
- Hands-On in Excel: Capital Budgeting Case• 11分钟
4篇阅读材料• 总计80分钟
- Recommended Reading: Integer Optimization Models with Binary Variables in Excel: A Case Study • 30分钟
- Practice Assignment: Integer Optimization Models with Binary Variables in Excel: A Case Study • 10分钟
- Recommended Reading: Hands-On in Excel: A case study • 30分钟
- Practice Assignment: Hands-On in Excel: A case study • 10分钟
1个讨论话题• 总计30分钟
- The Big Man Machine Ltd.• 30分钟
This assessment is a graded quiz based on the modules covered this week.
涵盖的内容
1个作业
1个作业• 总计40分钟
- Graded Quiz: Integer Programming: Formulation and Case Study• 40分钟
Networks arise in numerous settings and in a variety of guises. Transportation, electrical, and communication networks pervade our daily lives. Network representations also are widely used for problems in such diverse areas as production, distribution, project planning, facilities location, resource management, and financial planning-to name just a few examples. In fact, a network representation provides such a powerful visual and conceptual aid for portraying the relationships between the components of systems that it is used in virtually every field of scientific, social, and economic endeavour.This module introduces you to the network optimization problems that have been particularly helpful in dealing with managerial issues. This module also focuses on the nature of these problems and their applications rather than on the technical details and the algorithms used to solve the problems. It discusses an especially important type of network optimization problem called a minimum-cost flow problem. A typical application involves minimizing the cost of shipping goods through a distribution network. Thus, this problem is similar to a transportation problem except now there are some intermediate points (e.g., warehouses) in the distribution network. Finally, you will learn about the maximum flow problems, which are concerned with such issues as how to maximize the flow of goods through a distribution network.
涵盖的内容
2个视频4篇阅读材料
2个视频• 总计17分钟
- Network Optimization: Minimum-Cost Flow Problems• 10分钟
- Network Optimization: Maximum Flow Problem• 7分钟
4篇阅读材料• 总计80分钟
- Essential Reading: Network Optimization: Minimum-Cost Flow Problems • 30分钟
- Practice Assignment: Network Optimization: Minimum-Cost Flow Problems • 10分钟
- Essential Reading: Network Optimization: Maximum Flow Problem• 30分钟
- Practice Assignment: Network Optimization: Minimum Flow Problem• 10分钟
In this module, you will learn about two special types of linear programming model formulations- transportation and assignment problems. You will examine how they form a part of a larger class of linear programming problems known as network flow problems and represent a popular group of linear programming applications. You will also gain insights into how these problems have special mathematical characteristics that have enabled management scientists to develop very efficient, unique mathematical solution approaches to them. These solution approaches are variations of the traditional simplex solution procedure. Finally, this module will focus on model formulation and solution by using Excel and carrying out sensitivity analysis.
涵盖的内容
2个视频4篇阅读材料1个讨论话题
2个视频• 总计24分钟
- Business Problem Using Mathematical Modeling: Transportation Problem • 14分钟
- Business Problem Using Mathematical Modelling: Assignment Problems • 10分钟
4篇阅读材料• 总计80分钟
- Recommended Reading: Business Problem Using Mathematical Modeling: Transportation Problem • 30分钟
- Practice Assignment: Business Problem Using Mathematical Modeling: Transportation Problem• 10分钟
- Recommended Reading: Business Problem Using Mathematical Modeling: Assignment Problems • 30分钟
- Practice Assignment: Business Problem Using Mathematical Modeling: Assignment Problems • 10分钟
1个讨论话题• 总计30分钟
- Planning Summer Vacations• 30分钟
This assessment is a graded quiz based on the modules covered this week.
涵盖的内容
1个作业
1个作业• 总计40分钟
- Graded Quiz: Network Models and Business Applications of Mathematical Models• 40分钟
In this module, you will learn about the basics of non-linear programming and its solution in Excel. You will also learn how different business processes behave in a non-linear manner. For instance, the price of a bond is a non-linear function of interest rates, and the price of a stock option is a non-linear function of the price of the underlying stock. This module will give you an insight into how the marginal cost of production often decreases with the quantity produced, and the quantity demanded for a product is usually a non-linear function of the price. These and many other non-linear relationships are present in many business applications. A non-linear optimization problem is an optimization problem in which at least one term in the objective function or a constraint is non-linear.
涵盖的内容
2个视频4篇阅读材料
2个视频• 总计25分钟
- Building NLP Optimization Models • 15分钟
- Implementing Non-Linear Optimization Models in Excel • 10分钟
4篇阅读材料• 总计80分钟
- Recommended Reading: NLP Optimization Models: Basics • 30分钟
- Practice Assignment: NLP Optimization Models: Basics • 10分钟
- Recommended Reading: NLP Optimization Models in Excel: Part 1 • 30分钟
- Practice Assignment: NLP Optimization Models in Excel: Part 1 • 10分钟
In this module, you will learn about the implementation of non-linear optimization in Excel with the help of case studies. Non-linear programming problems are given a separate name because they are solved in a different manner than linear programming problems. In fact, their solution is considerably more complex than that of linear programming problems, and it is often difficult, if not impossible, to determine an optimal solution, even for a relatively small problem. In linear programming problems, solutions are found at the intersections of lines or planes; although there may be a very large number of possible solution points, the number is finite, and a solution can eventually be found. However, in non-linear programming, there may be no intersection or corner points; instead, the solution space can be an undulating line or surface, which includes virtually an infinite number of points. For a realistic problem, the solution space may be like a mountain range, with many peaks and valleys, and the maximum or minimum solution point could be at the top of any peak or at the bottom of any valley. What is difficult in non-linear programming is determining if the point at the top of a peak is just the highest point in the immediate area (called a local optimal) or the highest point of all (called the global optimal).
涵盖的内容
2个视频4篇阅读材料
2个视频• 总计17分钟
- NLP Optimization: A Hands-On in Excel• 8分钟
- NLP Optimization: A Case Study• 9分钟
4篇阅读材料• 总计80分钟
- Recommended Reading: NLP Optimization Models in Excel: Part 2 • 30分钟
- Practice Assignment: NLP Optimization Models in Excel: Part 2• 10分钟
- Recommended Reading: NLP Optimization Models in Excel: A Case Study• 30分钟
- Practice Assignment: NLP Optimization Models in Excel: A Case Study• 10分钟
In this module, you will learn how to run the Naïve Bayes classification method for numeric predictors. You will also learn about advanced model performance evaluation tools like lift charts.
涵盖的内容
3个视频3篇阅读材料3个作业
3个视频• 总计21分钟
- Naïve Bayes Classification: Reiteration • 8分钟
- Classification with Multiple Category Numeric Variable Predictors• 7分钟
- Lift Chart• 7分钟
3篇阅读材料• 总计150分钟
- Recommended Reading: Naïve Bayes Classification Revisit • 60分钟
- Recommended Reading: Working Around Numeric Variables • 30分钟
- Essential Reading: Model Performance Evaluation• 60分钟
3个作业• 总计9分钟
- Naïve Bayes Classification Revisit• 3分钟
- Working Around Numeric Variables• 3分钟
- Model Performance Evaluation• 3分钟
In this module, you will learn how to run the k nearest neighbor method (KNN) for multiple categorical variable classification. You would be introduced to the concept of dummy variables, how to create them in R, and how to run KNN method if such variables are there in the dataset.
涵盖的内容
3个视频3篇阅读材料3个作业1个讨论话题
3个视频• 总计20分钟
- Classification with Multiple Categorical Dependent Variable• 9分钟
- How to Code Dummy Variable in R? • 3分钟
- KNN Example with Dummy Variables in R • 8分钟
3篇阅读材料• 总计150分钟
- Essential Reading: Classification with Multiple Categorical Dependent Variable• 60分钟
- Recommended Reading: Working Around Dummy Variable• 30分钟
- Recommended Reading: KNN Example with Dummy Variables in R • 60分钟
3个作业• 总计9分钟
- Classification with Multiple Categorical Dependent Variable• 3分钟
- Working Around Dummy Variable• 3分钟
- KNN Example with Dummy Variables in R• 3分钟
1个讨论话题• 总计30分钟
- Value of k in k-Nearest Neighbor Method of Classification• 30分钟
This assessment is a graded quiz based on the modules covered this week.
涵盖的内容
1个作业
1个作业• 总计40分钟
- Graded Quiz: Naïve Bayes Classification and k Nearest Neighbor Method• 40分钟
In this module, you will be introduced to the advanced concept of the decision tree, that is, pruning, to overcome the problem of overfitting in the decision tree.
涵盖的内容
3个视频3篇阅读材料3个作业
3个视频• 总计20分钟
- Decision Tree in R • 7分钟
- Fundamentals of Decision Tree Pruning • 7分钟
- Decision Tree Pruning Example in R• 6分钟
3篇阅读材料• 总计180分钟
- Recommended Reading: Decision Tree Classification: Reiteration • 60分钟
- Essential Reading: Decision Tree Pruning • 60分钟
- Recommended Reading: Decision Tree Pruning in R • 60分钟
3个作业• 总计9分钟
- Decision Tree Classification: Reiteration• 3分钟
- Decision Tree Pruning• 3分钟
- Decision Tree Pruning in R• 3分钟
In this module, you will learn how to calculate the weight associated with input nodes to node j using the backpropagation process and gradient descent function.
涵盖的内容
3个视频3篇阅读材料3个作业
3个视频• 总计20分钟
- Neural Network in R• 5分钟
- Fundamentals of Backpropagation and Gradient Descent Function • 5分钟
- Example of Backpropagation and Gradient Descent Function• 10分钟
3篇阅读材料• 总计270分钟
- Recommended Reading: Neural Network: Reiteration • 60分钟
- Essential Reading: Backpropagation • 90分钟
- Essential Reading: Illustration• 120分钟
3个作业• 总计9分钟
- Neural Network: Reiteration• 3分钟
- Backpropagation• 3分钟
- Illustration• 3分钟
Course Wrap-Up Video
涵盖的内容
1个视频
1个视频• 总计3分钟
- Copy of Course Wrap up video• 3分钟
攻读学位
课程 是 O.P. Jindal Global University提供的以下学位课程的一部分。如果您被录取并注册,您已完成的课程可计入您的学位学习,您的学习进度也可随之转移。
攻读学位
课程 是 O.P. Jindal Global University提供的以下学位课程的一部分。如果您被录取并注册,您已完成的课程可计入您的学位学习,您的学习进度也可随之转移。
O.P. Jindal Global University
MBA in Business Analytics
学位 · 12 - 24 months
必须成功申请并注册。资格要求适用。各院校会根据您现有的学分情况,确定完成本课程后可计入学位要求的学分。单击特定课程了解更多信息。
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O.P. Jindal Global University is recognised as an Institution of Eminence by the Ministry of Education, Government of India. It is also ranked the No. 1 Private University in India in the QS World University Rankings 2021. The university has 9000+ students across 12 schools that offer 52 degree programs. The university maintains a 1:9 faculty-student ratio. It is a research-intensive university, deeply committed to institutional values of interdisciplinary and innovative learning, pluralism and rigorous scholarship, globalism, and international engagement.
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