Creating a Product-Market Fit with Value Proposition Canvas

位教师：Omodiaogbe Samuel

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4.3

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中级等级

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指导项目

在专家的指导下，学习、练习并应用工作就绪技能

4.3

（17 条评论）

中级等级

推荐体验

2 hours

自行安排学习进度

实践学习

了解更多

您将学到什么

Determine the challenges of your customers by addressing the components of the customer profile
Differentiate yourself in the marketplace by offering your customers better solutions than the existing ones
Validate your value proposition by ensuring your offering creates the highest value for your customers

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授课语言：英语（English）

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

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使用最新的工具和技术来建立信心

关于此指导项目

By the end of this guided project, you will be able to use the Value Proposition Canvas (VPC) to position your products and services around what your customers truly value or need. The value proposition is the place where your company’s product intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. And for us to practically demonstrate how the fit is created, we will analyze a Social Venture startup. The example of the case study would empower you to use the model to analyze your startup or any other company of your choice. The project is for entrepreneurs who want to test their product-market fit. Also, for intrapreneurs who want to modify their existing products, or more importantly, develop new ones that truly reflects the needs of the customers. At the end of the project, you will be able to use the Value Proposition Canvas to differentiate your offering from competition

分步进行学习

在与您的工作区一起在分屏中播放的视频中，您的授课教师将指导您完成每个步骤：

Task 1: Introduction: By the end of this task, you will explain the Value Proposition Canvas
Task 2: Jobs-to-be-done: By the end of this task, you determine the jobs of the customers
Task 3: Customer pains: By the end of this task, you will enumerate the pains of the customers
Task 4: Customer gains: By the end of this task, you will determine the gains of the customers
Task 5: Customer profile ranking: By the end of this task, you will rank the customer’s profile
Task 6: Products and services: By the end of this task, you will list your products and services
Task 7: Pain relivers: By the end of this task, you will relieve the pains of your customers
Task 8: Gain creators: By the end of this task, you will create gains for your customers
Task 9: Value map ranking: By the end of this task, you will rank the value map
Task 10: Strategic fit: By the end of this task, you will determine the product-market fit