Based on the best-selling book Amp It Up, by Frank Slootman. This course explores leadership strategies that drive hypergrowth and organizational scaling. Focused on raising expectations, increasing urgency, and elevating intensity, it teaches you how to create a high-performance culture that fosters rapid growth.

Amp It Up: Leadership for Business Growth
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推荐体验
推荐体验
初级
Ideal for leaders, entrepreneurs, and CEOs with foundational leadership experience aiming to scale businesses.
推荐体验
推荐体验
初级
Ideal for leaders, entrepreneurs, and CEOs with foundational leadership experience aiming to scale businesses.
您将学到什么
Build a mission-driven culture that drives success
Challenge incrementalism and embrace bold decisions
Prioritize execution to accelerate scaling
您将获得的技能
- Entrepreneurship
- Data-Driven Decision-Making
- Culture Transformation
- Business Administration
- Organizational Strategy
- Scalability
- Business Strategy
- Growth Strategies
- Market Dynamics
- Business Management
- Team Management
- Strategic Leadership
- Business Leadership
- Cross-Functional Collaboration
- Organizational Leadership
- Competitive Analysis
- Entrepreneurial Finance
- Employee Engagement
- Growth Mindedness
- Leadership
要了解的详细信息

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18 项作业
February 2026
了解顶级公司的员工如何掌握热门技能

该课程共有19个模块
In this section, we explore how focused leadership and clear priorities can significantly enhance team performance without major structural changes. Key concepts include raising standards, aligning teams, and transforming strategy to drive sustained success through intentional leadership choices.
涵盖的内容
2个视频2篇阅读材料1个作业
2个视频• 总计2分钟
- Introduction - Overview Video• 1分钟
- Introduction: The Power of Amping Up Amp It Up - Overview Video• 1分钟
2篇阅读材料• 总计20分钟
- Introduction• 10分钟
- Align Your People and Culture• 10分钟
1个作业• 总计10分钟
- Strategic Thinking and Organizational Effectiveness• 10分钟
In this section, we examine how disciplined work habits and diverse professional experiences shape effective leadership and long-term success. It highlights the importance of maximizing personal input through consistent effort, drawing from real-world challenges and lessons learned across various roles in business and technology.
涵盖的内容
1个视频6篇阅读材料1个作业
1个视频• 总计1分钟
- My Journey from Teenage Toilet Cleaner to Serial CEO - Overview Video• 1分钟
6篇阅读材料• 总计60分钟
- Introduction• 10分钟
- Burroughs Corporation and Comshare• 10分钟
- Borland• 10分钟
- Transitions EMC and Greylock• 10分钟
- A Very Brief Retirement• 10分钟
- Snowflake• 10分钟
1个作业• 总计10分钟
- Lessons from a Journey to Leadership• 10分钟
In this section, we explore how mission-driven organizations foster employee engagement and productivity through clear, ambitious, and purposeful goals. Key concepts include defining big, clear, and non-monetary missions, as seen in companies like Snowflake, Data Domain, and ServiceNow, to inspire teams and drive collective success.
涵盖的内容
1个视频2篇阅读材料1个作业
1个视频• 总计1分钟
- Make Your Organization Mission Driven - Overview Video• 1分钟
2篇阅读材料• 总计20分钟
- Introduction• 10分钟
- A Great Mission Is Not About Money• 10分钟
1个作业• 总计10分钟
- Building a Purpose-Driven Organization• 10分钟
In this section, we explore competitive strategies through real-world examples, analyzing industry dynamics and tactics used by companies like Data Domain, ServiceNow, and Snowflake. We examine how to outmaneuver competitors by understanding market challenges, leveraging product superiority, and navigating internal and external politics.
涵盖的内容
1个视频3篇阅读材料1个作业
1个视频• 总计1分钟
- Declare War on Your Competitors and on Incrementalism - Overview Video• 1分钟
3篇阅读材料• 总计30分钟
- Introduction• 10分钟
- The War Against Incrementalism• 10分钟
- Tying These Battles Together Using Audacious Goals to Outpace Your Competition• 10分钟
1个作业• 总计10分钟
- Strategic Competition and Innovation in Business• 10分钟
In this section, we examine the critical role of execution in transforming strategies into tangible outcomes, emphasizing its rarity and competitive value. It highlights the importance of aligning teams, identifying process gaps, and building scalable frameworks to ensure disciplined, effective implementation of ideas.
涵盖的内容
1个视频2篇阅读材料1个作业
1个视频• 总计1分钟
- Put Execution Ahead of Strategy - Overview Video• 1分钟
2篇阅读材料• 总计20分钟
- Introduction• 10分钟
- Getting Strategy Right• 10分钟
1个作业• 总计10分钟
- Execution Over Strategy in Organizational Success• 10分钟
In this section, we focus on identifying and nurturing "drivers"—those who take ownership and contribute to success. We discuss strategies for attracting, retaining, and rewarding proactive team members while transforming passive ones into active contributors.
涵盖的内容
1个视频2篇阅读材料1个作业
1个视频• 总计1分钟
- Hire Drivers, Not Passengers, and Get the Wrong People off the Bus - Overview Video• 1分钟
2篇阅读材料• 总计20分钟
- Introduction• 10分钟
- Pulling the Trigger• 10分钟
1个作业• 总计10分钟
- Building High-Performance Teams• 10分钟
In this section, we explore how to align organizational culture with mission to drive performance, emphasizing its impact on team behavior and long-term success. Key concepts include shaping values, sustaining cohesion, and leveraging culture as a competitive advantage through strategic frameworks.
涵盖的内容
1个视频3篇阅读材料1个作业
1个视频• 总计1分钟
- Build a Strong Culture - Overview Video• 1分钟
3篇阅读材料• 总计30分钟
- Introduction• 10分钟
- Establishing Cultural Values at Data Domain• 10分钟
- Turning Around the Culture at Snowflake• 10分钟
1个作业• 总计10分钟
- Cultivating Organizational Excellence• 10分钟
In this section, we address the challenges of organizational silos and their impact on collaboration. We explore strategies to improve communication, build trust, and promote lateral cooperation, with a focus on leadership's role in breaking down barriers to enhance teamwork.
涵盖的内容
1个视频2篇阅读材料1个作业
1个视频• 总计1分钟
- Teach Everyone to Go Direct and Build Mutual Trust - Overview Video• 1分钟
2篇阅读材料• 总计20分钟
- Introduction• 10分钟
- Building Trust• 10分钟
1个作业• 总计10分钟
- Cultivating Trust and Collaboration in Organizations• 10分钟
In this section, we stress the importance of thorough analysis before business decisions, using examples like mergers. We highlight data-driven methods, critical thinking, and the need to avoid intellectual laziness and political narratives for informed decision-making.
涵盖的内容
1个视频2篇阅读材料1个作业
1个视频• 总计1分钟
- Put Analysis Before Solutions - Overview Video• 1分钟
2篇阅读材料• 总计20分钟
- Introduction• 10分钟
- How to Focus on Analysis• 10分钟
1个作业• 总计10分钟
- Strategic Thinking and Organizational Integrity• 10分钟
In this section, we examine how to align company-wide incentives to ensure customer success is a shared responsibility, avoiding siloed departments. We focus on implementing strategies that promote cross-departmental collaboration, analyzing incentives for a unified customer-centric approach, and designing processes that align team goals with customer outcomes.
涵盖的内容
1个视频1篇阅读材料1个作业
1个视频• 总计1分钟
- Align Incentives for Customer Success - Overview Video• 1分钟
1篇阅读材料• 总计10分钟
- Align Incentives for Customer Success - The Reading• 10分钟
1个作业• 总计10分钟
- Aligning Organizational Incentives for Customer Success• 10分钟
In this section, we examine how to evaluate sales productivity metrics, lead generation pipeline efficiency, and realistic sales target timelines to determine the optimal time to scale a sales team. The focus is on aligning team performance, pipeline health, and strategic planning to avoid common scaling mistakes and ensure sustainable growth.
涵盖的内容
1个视频2篇阅读材料1个作业
1个视频• 总计1分钟
- Ramp Up Sales - Overview Video• 1分钟
2篇阅读材料• 总计40分钟
- Introduction• 30分钟
- Making Sense of Your Gunslingers and Flatliners• 10分钟
1个作业• 总计10分钟
- Sales Team Growth and Productivity• 10分钟
In this section, we explore how to prioritize growth over short-term profitability using McKinsey data and real-world insights to build scalable models for long-term success. Key concepts include analyzing unit economics for inherent profitability, designing growth models that stretch goals, and understanding the importance of growth as a driver of value, even when it requires significant investment.
涵盖的内容
1个视频3篇阅读材料1个作业
1个视频• 总计1分钟
- Grow Fast or Die Slow - Overview Video• 1分钟
3篇阅读材料• 总计30分钟
- Introduction• 10分钟
- Build a Growth Model That Stretches Your Goals• 10分钟
- Continuing to Grow After You're Already Big• 10分钟
1个作业• 总计10分钟
- Strategies for Sustainable Business Growth• 10分钟
In this section, we examine the evolution of leadership styles as companies grow through distinct developmental phases, emphasizing the need for adaptive management practices. Key concepts include the embryonic, formative, and scaled-up stages, with a focus on maintaining early-stage agility while implementing scalable strategies for sustained productivity and innovation.
涵盖的内容
1个视频2篇阅读材料1个作业
1个视频• 总计1分钟
- Stay Scrappy as You Scale Up - Overview Video• 1分钟
2篇阅读材料• 总计20分钟
- Introduction• 10分钟
- The Scaled-Up Company• 10分钟
1个作业• 总计10分钟
- Scaling Strategies and Growth Challenges• 10分钟
In this section, we examine strategic transformation at Data Domain, focusing on its growth strategies and operational shifts. Key concepts include real-world application of strategic planning, decision-making frameworks, and lessons for business adaptation.
涵盖的内容
1个视频1篇阅读材料1个作业
1个视频• 总计1分钟
- Materialize Your Opportunities - The Data Domain Growth Story - Overview Video• 1分钟
1篇阅读材料• 总计10分钟
- Materialize Your Opportunities - The Data Domain Growth Story - The Reading• 10分钟
1个作业• 总计10分钟
- Strategic Insights in Data Domain's Growth• 10分钟
In this section, we explore ServiceNow's growth from a niche IT tool to a scalable enterprise solution. We discuss key success factors like market trends, strategic execution, and competitive positioning. The content covers the challenges of scaling IT solutions and the role of strategic decision-making in long-term success, offering insights into effective service management strategies.
涵盖的内容
1个视频2篇阅读材料1个作业
1个视频• 总计1分钟
- Open the Aperture - The ServiceNow Expansion Story - Overview Video• 1分钟
2篇阅读材料• 总计20分钟
- Introduction• 10分钟
- Expanding Our Opportunities• 10分钟
1个作业• 总计10分钟
- ServiceNow's Expansion and Strategic Development• 10分钟
In this section, we explore strategic planning for market expansion and data platform evolution. We focus on anticipating market shifts, overcoming data warehouse limitations, and designing scalable cloud architectures. Key topics include cloud-native solutions like Snowflake, adaptable data systems, and aligning data strategies with long-term business goals.
涵盖的内容
1个视频2篇阅读材料1个作业
1个视频• 总计1分钟
- Swing for the Fences - The Snowflake Growth Story - Overview Video• 1分钟
2篇阅读材料• 总计20分钟
- Introduction• 10分钟
- Going Even Broader Data Marketplaces and Programmability• 10分钟
1个作业• 总计10分钟
- Snowflake's Data Cloud and Market Evolution• 10分钟
In this section, we explore how to manage your career as a product, emphasizing the importance of balancing education and experience to build a compelling professional brand. Key concepts include leveraging product management principles, refining your resume as a marketing tool, and focusing on long-term goals with measurable milestones to stand out in competitive markets.
涵盖的内容
1个视频3篇阅读材料1个作业
1个视频• 总计1分钟
- Amp Up Your Career - Overview Video• 1分钟
3篇阅读材料• 总计30分钟
- Introduction• 10分钟
- Personality Tips the Scales• 10分钟
- Hold On to Your Long-Term Goals• 10分钟
1个作业• 总计10分钟
- Career Development Insights• 10分钟
In this section, we explore strategies for managing CEO-founder transitions and navigating complex board dynamics. It emphasizes long-term success, effective leadership, and practical approaches for building strong relationships with governing bodies.
涵盖的内容
1个视频2篇阅读材料1个作业
1个视频• 总计1分钟
- Just for CEOs - Dealing with Founders and Boards - Overview Video• 1分钟
2篇阅读材料• 总计20分钟
- Introduction• 10分钟
- In the Long Run, Success Trumps Popularity• 10分钟
1个作业• 总计10分钟
- Navigating CEO-Founder-Board Relationships• 10分钟
In this section, we examine how leadership effectiveness directly influences business outcomes through personal growth, experience-based strategies, and disciplined execution. It emphasizes the importance of developing a unique leadership style, learning from challenges, and fostering cultures that prioritize long-term value and resilience.
涵盖的内容
1个视频1篇阅读材料
1个视频• 总计1分钟
- Conclusion - Great Leaders Have Great Outcomes - Overview Video• 1分钟
1篇阅读材料• 总计30分钟
- Conclusion - Great Leaders Have Great Outcomes - The Reading• 30分钟
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