Gain mastery over technology-enabled sales, personalized outreach at scale, and post-sale relationship management. This final course integrates advanced automation, virtual selling, insight-driven team presentations, consensus management, and continuous improvement strategies. Empower yourself to leverage next-generation buyer data and outperform in competitive, tech-centric landscapes.

Technology, Influence & Sustained Success in Modern Sales
本课程是 Insight Selling 专项课程 的一部分
访问权限由 Coursera Learning Team 提供
您将学到什么
Use CRM insights and automation to personalize outreach at scale.
Lead virtual presentations that influence multi-stakeholder groups.
Build post-sale relationships and improve performance using data.
您将获得的技能
- Marketing Automation
- Customer Analysis
- Account Strategy
- Continuous Improvement Process
- Sales
- Stakeholder Analysis
- Customer Relationship Management
- Influencing
- Meeting Facilitation
- Sales Pipelines
- Performance Analysis
- Discussion Facilitation
- Technical Sales
- Consultative Approaches
- Customer Success Management
- Sales Process
- Virtual Teams
- Sales Strategy
- Customer Relationship Management (CRM) Software
- AI Personalization
- 技能部分已折叠。显示 9 项技能,共 20 项。
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有3个模块
Success in today’s fast-paced sales environment means maximizing technology without losing the personal touch buyers demand. In this module, you’ll master the digital systems—CRMs, automation platforms, and AI-powered analytics—that drive efficient, data-driven sales. Learn how to boost pipeline quality, optimize conversion, and deliver timely, relevant engagement at scale. Leave equipped to harness digital tools that free you from manual tasks, so you can focus on building real relationships and moving deals forward—faster and smarter than ever before.
涵盖的内容
9个视频1篇阅读材料2个作业
Mastering virtual influence is essential in today’s group-driven sales landscape. In this module, you’ll learn how to command digital rooms, lead engaging virtual presentations, and build consensus in complex buying committees. Gain frameworks for interactive, insight-driven sessions and practical tools for mapping decision processes—turning every virtual meeting into an opportunity to move the entire group toward confident decision-making. Whether influencing global stakeholders or navigating remote group dynamics, you’ll emerge ready to win high-value deals in any hybrid sales environment.
涵盖的内容
7个视频1篇阅读材料2个作业
Success in modern sales isn’t just about closing the initial deal—it’s about fostering long-term partnerships that drive value for both you and your clients. In this module, you’ll master advanced strategies for post-sale relationship management, from building success plans and capturing feedback to delivering tailored value-add initiatives that fuel loyalty and referrals. You’ll also learn to analyze your own performance data, set focused learning goals, and harness the power of peer-driven growth—ensuring you stay one step ahead in an ever-changing sales environment.
涵盖的内容
8个视频1篇阅读材料2个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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