Storytelling and Persuading with Data and Digital Technology

Storytelling and Persuading with Data and Digital Technology

本课程是 Transforming Your Company's Data Analytics 专项课程的一部分

位教师：William A. Brantley

访问权限由 Coursera Learning Team 提供

5个模块

深入了解一个主题并学习基础知识。

10 条评论

初级等级

无需具备相关经验

7 小时完成

灵活的计划

自行安排学习进度

5个模块

深入了解一个主题并学习基础知识。

10 条评论

初级等级

无需具备相关经验

7 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Design data‑driven decision systems that align teams, strategies, and company goals.
Apply emerging digital tools such as low‑code apps, AI, and RPA to enhance analytics and productivity.
Use storytelling and foresight tools to communicate insights and influence outcomes.
Turn organizational data into actionable insights that drive smarter business decisions.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

25 项作业

授课语言：英语（English）

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Transforming Your Company's Data Analytics 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

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获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有5个模块

Turn data into decisions that move your organization forward. In this course, you’ll learn how to transform your business into a true “decision factory” — where analytics, data products, and digital technologies drive smarter choices, stronger alignment, and greater impact.

Through practical frameworks and hands-on insights, you’ll discover how to combine data storytelling, foresight, and scenario planning to improve the quality and speed of decision-making. You’ll learn how to identify your organization’s key decisions, map data needs, and build processes for reliable, evidence-based choices — even when information is incomplete or ambiguous. You’ll also explore the latest trends shaping digital transformation, including the rise of low-code/no-code analytics, AI, and robotic process automation (RPA). By the end of the course, you’ll be ready to lead with data, design better decisions, and help your organization compete in today’s fast-changing digital landscape.

Begin with the fundamentals of storytelling and learn how to apply the And‑But‑Therefore (ABT) framework to craft compelling narratives. Explore methods for selecting and integrating the right data to strengthen your story’s impact.

涵盖的内容

5个视频11篇阅读材料6个作业

5个视频总计31分钟

1.1.1 The Basics of Storytelling 6分钟
1.2.1 Compelling Storytelling with the ABT Framework Video 6分钟
1.3.1 Selecting the Right Data Video 5分钟
1.4.1 Creating a Story from Data Video 7分钟
1.5.1 Thinking in Data Stories Video 7分钟

11篇阅读材料总计21分钟

Welcome! 1分钟
Course Syllabus 2分钟
Course Instructor 1分钟
FAQs 1分钟
The Basics of Storytelling Summary Points 3分钟
Compelling Storytelling with the ABT Framework Summary Points 3分钟
Selecting the Right Data Summary Points 2分钟
Creating a Story from Data Summary Points 3分钟
Thinking in Data Stories Summary Points 3分钟
Week 1 References 1分钟
Don't Forget to Claim You Some PDUs! 1分钟

6个作业总计40分钟

Week 1 Quiz 15分钟
1.1.3 The Basics of Storytelling Knowledge Check 5分钟
1.2.3. Compelling Storytelling with the ABT Framework Knowledge Check 5分钟
1.3.3 Selecting the Right Data Knowledge Check 5分钟
1.4.3 Creating a Story from Data Knowledge Check 5分钟
1.5.3 Thinking in Data Stories Knowledge Check 5分钟

Build effective and visually engaging data presentations. Discover the principles of strong presentation design, apply insights from neuroscience to improve retention, and learn best practices for creating persuasive online presentations.

涵盖的内容

5个视频6篇阅读材料6个作业

5个视频总计43分钟

2.1.1 The Rules of Good Presentations Video 7分钟
2.2.1 Brain-Friendly Presentation Design Video 10分钟
2.3.1 Creating Good Data Visualizations Video 10分钟
2.4.1 Beyond Bullet-Points Presentation Planning and Delivery Video 7分钟
2.5.1 Compelling Online Presentations Video 9分钟

6篇阅读材料总计24分钟

The Rules of Good Presentations Summary Points 4分钟
Brain-Friendly Presentation Design Summary Points 4分钟
Creating Good Data Visualizations Summary Points 6分钟
Beyond Bullet-Points Presentation Planning and Delivery Summary Points 4分钟
Compelling Online Presentations Summary Points 5分钟
Week 2 References 1分钟

6个作业总计40分钟

Week 2 Quiz 15分钟
2.1.3 The Rules of Good Presentations Knowledge Check 5分钟
2.2.3 Brain-Friendly Presentation Design Knowledge Check 5分钟
2.3.3 Creating Good Data Visualizations Knowledge Check 5分钟
2.4.3 Beyond Bullet-Points Presentation Planning and Delivery Knowledge Check 5分钟
2.5.3 Compelling Online Presentations Knowledge Check 5分钟

Examine the art of persuasion and apply the Elegant Pitch tool to design impactful proposals. Gain strategies for recovering from unsuccessful pitches and helping decision‑makers reach a “yes” through self‑persuasion.

涵盖的内容

5个视频6篇阅读材料6个作业

5个视频总计38分钟

3.1.1 What Persuades People? Video 5分钟
3.2.1 Presence, Logic, and Emotions in Persuasion Video 5分钟
3.3.1 The Perfect Pitch Tool for Persuasion Video 4分钟
3.4.1 Recovering from a Bad Proposal Video 11分钟
3.5.1 Helping the Decision Maker Persuade Themselves Video 12分钟

6篇阅读材料总计17分钟

What Persuades People? Summary Points 2分钟
Presence, Logic, and Emotions in Persuasion Summary Points 2分钟
The Perfect Pitch Tool for Persuasion Summary Points 2分钟
Recovering from a Bad Proposal Summary Points 5分钟
Helping the Decision Maker Persuade Themselves Summary Points 5分钟
Week 3 References 1分钟

6个作业总计40分钟

Week 3 Quiz 15分钟
3.1.3 What Persuades People? Knowledge Check 5分钟
3.2.3 Presence, Logic, and Emotions in Persuasion Knowledge Check 5分钟
3.3.3 The Perfect Pitch Tool for Persuasion Knowledge Check 5分钟
3.4.3 Recovering from a Bad Proposal Knowledge Check 5分钟
3.5.3 Helping the Decision Maker Persuade Themselves Knowledge Check 5分钟

Explore how customer education drives success in data‑driven organizations. Learn to design customer training programs and leverage data storytelling techniques to help clients and users get the most value from analytics products.