Artificial intelligence (AI) tools can be used in a business setting to create images that are unique, high quality, and cost effective. In response to your written prompt describing what you require in an image, these tools can quickly produce art, illustrations, diagrams, sketches, graphical concepts, and a wide range of other images, enabling you to save time and money designing and developing new graphic concepts, custom images, and product designs.

Prompt Engineering for AI Image Generation

ä½ęåøļ¼Bill Rosenthal
访é®ęéē± Coursera Learning Team ęä¾
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In this course, you will generate images effectively using AI tools.
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- Generative AI
- Prompt Patterns
- Marketing
- Data Ethics
- Creativity
- Prompt Engineering
- Photo/Video Production and Technology
- Design
- Artificial Intelligence
- Prompt Engineering Tools
- Business Ethics
- Graphic and Visual Design
- Multimodal Prompts
- Presentations
- Promotional Materials
- Image Quality
- Photo Editing
- Responsible AI
- Customer Service
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January 2026
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Image, style, and design may play an important role in your job, regardless of your job role or skills. For example, you may find it necessary to create slide presentations, documentation, proposals, flyers, banners, or similar visually oriented materials as part of your job.
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You've started using genAI tools to create images that you can use for illustrations and to inspire design ideas. While you're frequently fascinated and surprised by the impressive images, you frankly find yourself a bit frustrated trying to get an image that perfectly meets your needs. By learning some useful techniques for writing your prompts, you'll find it much easier to get the images you want.
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You improved your results with image-generation tools and have learned a variety of ways to help get the images you're looking for. But now you may be wondering how you'll put this tool to work, particularly when it doesn't always give you the exact images that you ask for. You may also wonder what legal or ethical limitations there might be when using the generated images within a business context.
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You'll wrap things up and then validate what you've learned in this course by taking an assessment.
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