This course is a comprehensive online course designed to equip learners with the skills needed to excel in the digital realm. It covers effective communication across various online platforms, including social media, email, and webinars. The course provides a thorough understanding of digital communication principles and practical techniques to engage and connect with audiences effectively.

Mastering Digital Communication: Effective Online Engagement


位教师:João Freitas
访问权限由 Coursera Learning Team 提供
您将学到什么
Identify key digital communication platforms and their unique features.
Implement strategies for crafting engaging content tailored to different digital mediums.
Construct a comprehensive digital communication plan that addresses diverse audience needs.
Evaluate the effectiveness of digital communication campaigns using analytics tools.
您将获得的技能
- Email Marketing
- Content Creation
- Strategic Communication
- Social Media
- Ethical Standards And Conduct
- Customer Engagement
- Digital Communications
- Emerging Technologies
- Digital Marketing
- Target Audience
- Presentations
- Crisis Management
- Forecasting
- Communication Strategies
- Digital Media Strategy
- Digital Content
- 技能部分已折叠。显示 9 项技能,共 16 项。
要了解的详细信息

添加到您的领英档案
4 项作业
了解顶级公司的员工如何掌握热门技能

该课程共有4个模块
Introduction to Digital Communication provides a foundational understanding of digital communication, exploring its importance, key concepts, and audience targeting strategies.
涵盖的内容
10个视频4篇阅读材料1个作业2个讨论话题
Module 2 focuses on communication through various formats, including email, webinars, and social media. Participants will learn essential skills for effective communication in the digital age.
涵盖的内容
10个视频3篇阅读材料1个作业2个讨论话题
Module 3 focuses on content creation strategies essential for digital communication, covering crafting compelling written and visual content as well as leveraging user-generated content (UGC) for brand engagement.
涵盖的内容
10个视频3篇阅读材料1个作业2个讨论话题
Module 4 delves into the evolving landscape of digital communication, focusing on crisis management, ethical considerations, and future trends. Participants will explore strategies for managing crises using digital tools, ethical guidelines for online communication, and upcoming trends shaping the digital communication landscape.
涵盖的内容
11个视频3篇阅读材料1个作业2个讨论话题
提供方
人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
从 Business 浏览更多内容

Arizona State University

Simplilearn

University of London



