I learn a lot, and I love it! :)

The lecture presents Google's ZMOT marketing model, how it benefited (and shaped) marketing research and strategies to increase conversion and loyalty. It is a good contextual introduction if you never heard of "search engine marketing", "cost per acquisition" or "click through rate". If you know the basics, it is probably not a good use of your time.

I didn't like that the content feels like evangelism for (paid) google services, and most sources of the course are either random blogs or related to interested parties (google, twitter). I still learnt a couple of cool metrics I didn't know about, but the course didn't bring any added value to the blog links provided.

The course was very theory-heavy. More real-world examples and case studies would have been helpful. The course mentions a few analytics tools but never shows them in practice, how they work and how the data can be analysed in a way which helps a marketer. The lecturer is also not very exciting and all the content is reference to one other source. It would have been more beneficial to just read that source's work. There are also not many people taking the course so you have to wait to do the peer assessments and this hinders your own progress. I have taken other courses from this university which I have enjoyed, but would. not recommend this one.

Content is rather poor and the quoted material desperately needs an update as it is almost 7 years old

Does not include latest developments in this industry

Very boring presentation of the material

Very well-structured course, some good exercises, and references, but if you want to make the most out of it, do your honors texts. This will exercise your brain. While correcting your colleague's works you can find some good insights too! I'm in love with this course!

Very recommendable course, it provides you with an overview of the theory and at the same time, relevant, and up to date real life examples and applications

Helpful foundational knowledge and easy-to-follow videos. Looking forward to the next course in the digital marketing specialization!

The lecturer clearly made the introduction to web analytics and subsequent lectures easier. Would be happy to further on this course

Great course. Highly recommended for all digital savvies out there who are looking to get a deeper dive into the world of Analytics.

Excellent instruction but the reading materials is quite old in some instances. I'm curious how accurate

Mr. Peterson's book is now.

The readings of the second week is just too much. As a person who doesn't have a professional background, it was impossible to read.

it was a great experience to have this course DMA provide me a lots of knowledge which i want to learn thank you coursera for this.

Awesome and detailed course.

Very Informative Course.

great course i love it

Excellently taught.

Excellent course

Amazing teacher

Great course!!!

great course!

good course

Fantastic.

great!