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返回到 Digital Marketing: Customer

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

451 - Digital Marketing: Customer 的 475 个评论（共 1,166 个）

创建者 Mohammad F A

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Jun 4, 2018

I learned a lot, thank you for this awesome course

创建者 Akhil V

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Mar 5, 2018

Great Course for beginners in Marketing Analytics!

创建者 Daniel Á T v

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Feb 8, 2016

Well oriented, organized and useful. Thanks a lot!

创建者 Rumanti D P

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Nov 14, 2020

Very satisfied with the content and the delivery.

创建者 Alejandro H

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May 12, 2020

Excelent course, thanks for this great oportunity

创建者 Ankur B

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Jan 7, 2018

Very nice if you want to get clarity of concepts!

创建者 Shivanand R K

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Jun 20, 2016

Great and Excellent thoughts and course material.

创建者 Iryna

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May 11, 2016

I found this course very informative and helpful.

创建者 Eugene T

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Feb 14, 2016

Excellent crafted content for Marketing Analytics

创建者 Scott W

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Jan 28, 2018

Learned a ton of stuff to help me at my new job.

创建者 Maria L A P

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Jan 22, 2017

great content, easy format, really interesting!!

创建者 Luka t

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Apr 1, 2016

Great Course seems very interesting and engaging

创建者 Patricia G

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Aug 5, 2020

It was a fantastic introduction to analytics!!!

创建者 William S

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Jun 1, 2020

I learned a lot, which is the point. So thanks.

创建者 Jessica B

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May 25, 2020

Great and very detailed information. Thank you

创建者 Madhu M

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Jul 4, 2017

Great Course. Lots of very interesting details.

创建者 Charles

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Dec 29, 2016

I can't praise these courses enough. Thank you!

创建者 David V

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Nov 20, 2016

Great theoretical basis for Marketing Analytics

创建者 Grecia L H

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Sep 4, 2016

I really enjoyed this course, very recomendable

创建者 Abhijit H

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Apr 11, 2021

Excellent course, simple but very informative.

创建者 Michael C

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Jun 16, 2020

Kevin Hartman Is a legend. A must-take course.

创建者 Adarsh T

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Nov 30, 2019

Great course, a kickstart to digital marketing

创建者 Nourdine E H

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Dec 1, 2017

Very interesting course, with a great teacher.

创建者 Andrew J D

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Oct 4, 2016

good, looking forward to practical application

创建者 Jaime R

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Nov 27, 2015

Very good overview of digital marketing neeeds