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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据:

376 - Digital Marketing: Customer 的 400 个评论(共 1,166 个)

创建者 Mark J

Jul 22, 2020

Class provides a good explanation of what tools are out there to help.

创建者 Moutushi S

Mar 19, 2017

Great course. learned a lot, and hoping to complete all five of these.

创建者 Nicole M

Jan 19, 2021

I really enjoyed the professor’s first hand experience and know-how.

创建者 Joshua C

Sep 27, 2020

This course really help to get my web analytics fundamentals covered

创建者 Malin C

May 3, 2020

Hands on content and learnings combined with inspirational lectures.

创建者 SINA T E

Jun 9, 2018

nice topics which help you understand the basic of digital marketing

创建者 juana

Apr 28, 2016

Awesome course!! I hope Coursera brings more courses like this one!!

创建者 Tiffany A T

Oct 31, 2020

It is very informative and helpful to beginners like me. Thank you.

创建者 Georgios D T

Apr 23, 2019

Great content, can learn a lot. Thanks for the opportunity Coursera

创建者 Bea R

Dec 7, 2017

Great class. Very insightful with practical application and tools.

创建者 Betari A P

Sep 22, 2020

The lecture is very clear, easy to understand, everything is good!

创建者 gayatri a

Jul 6, 2020

Very insightful. A must do for all! Thank you Kevin Hartman Sir :)

创建者 Lisseth A C M

Aug 6, 2017

A great course to get a quick introduction to the Analytics world.

创建者 Sumit B

Apr 5, 2017

Good course! I recommend to all who wants to learn about Analytics

创建者 Sutapa P

May 27, 2021

Very detailed, well curated course materials. Thank you Coursera.

创建者 suly o l r

Nov 13, 2020

It was very clear presented and easy to understand for any level.

创建者 Joey S

May 9, 2016

Kevin Hartman presents great information in both the CDJ and MAP!

创建者 NAVEEN M

Mar 7, 2016

Perfect for anyone wanted to learn concept of marketing analytic.

创建者 Dmitry A

Aug 7, 2015

Very good in case if you are working in marketing, web analytics.

创建者 Laurent B

Aug 26, 2021

the professor explains very clearly the key points of the field

创建者 Armando C

Mar 1, 2021

Um Curso incrível faz querer mais cada semana que passa, adorei.

创建者 vallabh p s

Aug 31, 2020

great course! get the foundation of web analytics for marketing.

创建者 Lim K B J

Mar 14, 2020

Excellent course., updated my marketing knowledge. Thank You !

创建者 Thanh P

Feb 25, 2018

Easy to understand, provide solid overview of digital analytics