Introduction to Crisis Management and Crisis Communication

Introduction to Crisis Management and Crisis Communication

本课程是 Crisis Management and Crisis Communication 专项课程的一部分

位教师：Burton St. John

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2,100 人已注册

3个模块

深入了解一个主题并学习基础知识。

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您将学到什么

Identify the major trendlines in organizational crises and who is involved in managing them.
Identify what to do, and what not to do, in the very first moments of a crisis.
Identify how a crisis plan is put together and how it can be used both before and during a crisis.

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作业

3 项作业

授课语言：英语（English）

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本课程是 Crisis Management and Crisis Communication 专项课程专项课程的一部分

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该课程共有3个模块

Increasingly, modern societies are witnessing crises of confidence in their institutions, whether they are for-profit, non-profit, or governmental. Today, being able to identify and manage a crisis is no longer a “nice to,” it’s essential. In this course, you’ll learn about the basics of crisis management and crisis communication, and what needs to be in an effective crisis plan. You'll also see something that is rarely discussed in detail – how organizations can effectively handle the very first moments of a crisis, and where they can make poor decisions that can have damaging consequences. You'll hear from professionals who handle organizational crises so that you are better positioned to understand the dynamics of crises. As such, this course, via structured learning activities (video lectures and quizzes), will help prepare you for the near certainty that whatever organization you work for (or want to work for) will encounter a crisis.

The world is continually experiencing crises. Today, being able to identify a crisis is no longer a “nice to;” it’s essential. In this module you’ll learn about the basics of crisis management and crisis communication.

涵盖的内容

7个视频1篇阅读材料1个作业

7个视频总计82分钟

Crisis in the Modern World 15分钟
Who is Involved in Managing a Crisis? - Part 1 12分钟
Who is Involved in Managing a Crisis? - Part 2 12分钟
Key Crisis-Related Terminology 13分钟
Interview: the Basics of Crisis Management and Crisis Communication – Part 1 Matt Kroll 11分钟
Interview: the Basics of Crisis Management and Crisis Communication – Part 2 Matt Kroll 9分钟
Interview: the Basics of Crisis Management and Crisis Communication – Part 3 Matt Kroll 10分钟

1篇阅读材料总计5分钟

Why Do Companies Miss the Warning Signs of a Crisis? 5分钟

1个作业总计60分钟

Module 1: The Fundamentals of Crisis Communication and Crisis Management Quiz 60分钟

The first moments of a crisis will likely throw you into a world you’ve never seen before. So, how do you get started? We’ll show you how.

涵盖的内容

8个视频1篇阅读材料1个作业

8个视频总计99分钟

What to Do in the First Moments of a Crisis – Part 1 12分钟
What to Do in the First Moments of a Crisis – Part 2 11分钟
What to Do in the First Moments of a Crisis – Part 3 12分钟
Internal Communications 12分钟
External Communications 10分钟
Interview: the First Moments of a Crisis – Part 1 Chris Lukach 16分钟
Interview: the First Moments of a Crisis – Part 2 Chris Lukach 11分钟
Interview: the First Moments of a Crisis – Part 3 Chris Lukach 14分钟

1篇阅读材料总计5分钟

Steps to Building an Effective Management Team 5分钟

1个作业总计60分钟

Module 2: The First Moments of a Crisis Quiz 60分钟

In the last module, we discussed the importance of knowing what to do (and not to do) in the first moments of a crisis. But that's not enough. You’ll need a crisis plan—we’ll see how that can come together and what you can do with it before a crisis hits your organization.

涵盖的内容

6个视频1篇阅读材料1个作业

6个视频总计69分钟

The Benefits of a Crisis Plan 10分钟
The Building Blocks of a Crisis Plan 10分钟
The Communication Components of a Crisis Plan 12分钟
Interview: Why Crisis Planning is Important – Part 1 Tom Ciuba 11分钟
Interview: Why Crisis Planning is Important – Part 2 Tom Ciuba 15分钟
Interview: Why Crisis Planning is Important – Part 3 Tom Ciuba 11分钟

1篇阅读材料总计5分钟

Key Fundamentals of a Crisis Communication Plan 5分钟

1个作业总计75分钟

Introduction to Crisis Management and Crisis Communication Summative Course Assessment 75分钟

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位教师

Burton St. John

University of Colorado Boulder

3 门课程 2,484 名学生

提供方

University of Colorado Boulder

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已于 Mar 13, 2025审阅

Very practical lessons and ample examples. I found his view on certain matters quite interesting and different from many other sources. I appreciated that. It was quite and informative course.

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