As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics of paid, earned, shared, and owned media is evaluated as an example to draw from when considering your campaign plan. In the last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process.
How to Implement and Evaluate Communication Campaigns
How to Implement and Evaluate Communication Campaigns
本课程是 Strategic Communication Campaigns 专项课程 的一部分
位教师：Erin Willis
访问权限由 Coursera Learning Team 提供
您将学到什么
Understand how to implement campaign tactics according to strategy.
Understand the importance of evaluation in campaign planning.
Understand campaign planning in its entirety.
您将获得的技能
- Paid media
- Business Communication
- Advertising Campaigns
- Public Relations
- Program Implementation
- Communication Planning
- Owned Media
- Marketing Effectiveness
- Integrated Marketing Communications
- Campaign Management
- Program Evaluation
- Communication Strategies
- Media Planning
- Social Media Campaigns
- Earned Media
- Content Performance Analysis
- Marketing Communications
- Marketing
- Promotions and Campaigns
- Strategic Communication
- 技能部分已折叠。显示 8 项技能，共 20 项。
要了解的详细信息
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作业
2 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Strategic Communication Campaigns 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
In this module, the implementation process is discussed. Implementation includes the execution and evaluation of the strategy and tactics. You will examine two case studies in-depth to review how the specifics of paid, earned, shared, and owned media is evaluated and what needs to be considered during implementation. These case studies are provided as an example to draw from when considering your campaign plan.
涵盖的内容
10个视频7篇阅读材料1个作业1个讨论话题2个插件
In this last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process. You will learn how to evaluate tactics so that changes might be made mid-campaign (if needed) to ensure success. Evaluation measures the meeting of campaign objectives. It is always good to pause and evaluate if your plan is working as intended. And if not, it is okay to make any changes that will bring you closer towards meeting stakeholder goals.
涵盖的内容
7个视频1个作业1个讨论话题
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位教师
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University of Colorado Boulder
University of Colorado Boulder
University of Colorado Boulder
