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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

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课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

FJ

Feb 3, 2021

This is a useful and excellent course. This is where I want my career to go. I want to plan campaigns and also study analytics on helping with strategy as well as seeing results.

HH

Aug 15, 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

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701 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 725 个评论（共 755 个）

创建者 Pushpa H S

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Jul 26, 2024

Super

创建者 Rohail M

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Nov 5, 2022

happy

创建者 Prashant k

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Oct 16, 2022

nice

创建者 LEKHA M P

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Dec 15, 2025

Good

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Jul 16, 2025

good

创建者 MALLA T

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Apr 19, 2025

Nice

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Oct 27, 2024

Nice

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Oct 16, 2024

good

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Sep 24, 2024

good

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Sep 13, 2024

Good

创建者 Bathini B

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Nov 9, 2023

Good

创建者 RASAKATLA H P

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Sep 8, 2023

good

创建者 Ramkrishna p S

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Aug 30, 2023

good

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Jun 5, 2023

good

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Jun 1, 2023

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Apr 1, 2023

nice

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Nov 12, 2022

Good

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Aug 28, 2022

Good

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Apr 13, 2022

GOOD

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Mar 20, 2022

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Aug 23, 2021

good

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Jul 25, 2021

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创建者 Pham H N ( C

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Nov 2, 2023

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创建者 Nishant T

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Aug 28, 2023

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创建者 VIJAYALAKSHMI M S C U

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Feb 7, 2022

05