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返回到 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

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3,175 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

FJ

Feb 3, 2021

This is a useful and excellent course. This is where I want my career to go. I want to plan campaigns and also study analytics on helping with strategy as well as seeing results.

HH

Aug 15, 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

筛选依据：

676 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 700 个评论（共 755 个）

创建者 KAREN K

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May 25, 2023

Great course!

创建者 Ana M V B

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Mar 8, 2021

Great course!

创建者 Lu L T L ( D

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Sep 23, 2024

good program

创建者 sejal p

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Aug 6, 2023

nice content

创建者 Prikshit S T

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Apr 7, 2023

VERY USEFULL

创建者 Chirag S S

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Oct 13, 2022

Good Course

创建者 DEBASHISH R

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Jan 28, 2024

nice course

创建者 MCA_3_B_22_Ashish T

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Sep 15, 2022

superb...

创建者 Reena s

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Jul 18, 2021

wwonderful

创建者 Ruben D C

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Jul 16, 2021

Excellent!

创建者 ayu v

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Nov 17, 2024

very good

创建者 Juan O F L

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Jul 1, 2024

Thank you

创建者 Bui P B H ( D

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Feb 24, 2024

fanstatic

创建者 şamil c

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Jun 21, 2022

çok güzel

创建者 Sanjana R

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Jun 8, 2022

Reliable

创建者 Simantak S

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May 1, 2022

very good

创建者 Meenakshisundaram S

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Jun 29, 2021

EXCELLENT

创建者 Nguyen H A ( D

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Mar 14, 2023

its good

创建者 Hồng S L

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Aug 7, 2025

Helpful

创建者 ABHISHEK K G

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Feb 12, 2025

helpful

创建者 Ikrima M

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Dec 7, 2022

Awesome

创建者 Mighty B

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Apr 4, 2021

awesome

创建者 NGOCPNDS160174

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Mar 14, 2023

its ok

创建者 Omar

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Jul 18, 2022

thanks

创建者 DEEPAK N

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Feb 13, 2025

niice