Digital Marketing Basics

Digital Marketing Basics

本课程是 Generative AI for Digital Marketing 专项课程的一部分

位教师：Anton Voroniuk

顶尖授课教师

访问权限由 Coursera Learning Team 提供

6个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

4 小时完成

灵活的计划

自行安排学习进度

6个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

4 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Master social media, email, and SEO tools to reach more people and build long-term loyalty with your customers.
Use web analytics and data to measure your results and make informed decisions that help your business grow.

您将获得的技能

您将学习的工具

Digital Marketing Tools

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

6 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Generative AI for Digital Marketing 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有6个模块

By the end of this course, you will master the core pillars of the digital landscape, from search engine visibility to building loyal online communities. You will gain a deep understanding of how to define target audiences, craft compelling brand voices, and use data-driven insights to guide your marketing decisions.

Completing this program equips you with a digital-first mindset, allowing you to translate your knowledge into impactful real-world strategies. Whether you are aiming to grow a business or advance your professional career, you will benefit from a structured understanding of the modern customer journey and the strategic tools needed to navigate it successfully. What makes this course unique is its holistic approach to the digital ecosystem. Rather than focusing on a single platform, we explore the interconnected roles of SEO, email retention, and social media psychology. This course bridges the gap between technical optimization and creative storytelling, providing a resilient foundation that stays relevant even as the industry evolves. If you want to transform from a passive observer into a strategic digital professional, this course serves as your essential roadmap.

Explore the transition to digital marketing and the ethical principles essential for success in modern business.

涵盖的内容

4个视频2篇阅读材料1个作业

4个视频总计9分钟

Introduction to the Course1分钟
What is Digital Marketing?2分钟
The Role and Impact of Digital Marketing in Modern Business5分钟
Getting Your Own Practical Companion2分钟

2篇阅读材料总计20分钟

The Evolution of Marketing: From Traditional to Digital10分钟
Ethics, Privacy, and Professional Standards in Digital Marketing10分钟

1个作业总计10分钟

Test your knowledge10分钟

Learn to identify target audiences and implement cohesive SEO, social media, and content strategies through practical marketing funnels.

涵盖的内容

5个视频2篇阅读材料1个作业

5个视频总计23分钟

Defining Your Target Audience and Value Proposition2分钟
Customer Journey and Funnels8分钟
SEO Basics for Marketers3分钟
Content Marketing Strategy5分钟
Social Media Marketing Overview4分钟

2篇阅读材料总计20分钟

Key Marketing Channels Overview10分钟
Setting Marketing Objectives and KPIs10分钟

1个作业总计10分钟

Test your knowledge10分钟

Learn to build and manage high-performance email campaigns by mastering subscriber lifecycles, psychological copywriting, and strategic segmentation.

涵盖的内容

6个视频1篇阅读材料1个作业

6个视频总计26分钟

The Strategic Role of Email Marketing2分钟
The Lifecycle of an Email Subscriber5分钟
Building and Cleaning Your Audience List6分钟
Psychology of Effective Email Copywriting2分钟
Segmentation and Hyper-Personalization6分钟
Email Analytics and A/B Testing Strategy6分钟

1篇阅读材料总计10分钟

Compliance, Privacy, and Global Standards10分钟

1个作业总计10分钟

Test your knowledge10分钟

Master the social media landscape by understanding platform algorithms, brand voice, and the strategic balance between organic content and paid advertising.