This course centers on designing and executing impactful sports marketing strategies. Learners will discover how to craft strong brand identities for teams, leagues, and athletes, drawing on real-world case studies—such as the NBA—to understand what elevates a sports brand to iconic status. The course also explores fan engagement strategies, including audience segmentation, loyalty programs, and the use of AI-driven platforms like LiveLike.

In addition, it emphasizes the strategic role of sponsorships and partnerships, introducing frameworks for building value-based collaborations. Learners will examine how modern tech stacks and data analytics enhance marketing performance and decision-making. A dedicated module highlights Real Madrid C.F.’s digital transformation and its innovative use of personalization to deepen fan relationships. By the end of the course, students will be prepared to craft integrated marketing strategies that fuel long-term brand growth in the sports industry.