I found this course an inspiring journey, bouncing between theory and many real life case studies, how to align business, brand and behaviour.

As a new student to the concept of Branding, this course really expanded my knowledge and gave me tools to apply what i have learnt. Thank you

The course was constructed comprehensive and compact. I am really inspired by the content exceptionally well presented by Professor Tavassoli.

The course gives a very good and complete insight of the brand's role in business. It is a n excellent choice to learn from a great professor.

This course is fantastic, it clearly brings out concepts of brand management and a brand promise can be delivered.

Very well structured course.

Really learned a lot, this journey was an entirely different experience, and it creates an impact on my professional life.

Thank you so much.

Very educational and an interesting take on concepts that most marketers think of differently. Overall very insightful and highly applicable.

Very interesting perspective of how to manage the brand and a whole new concept between HR and Marketing working together, loved this course.

A well-crafted course by Professor Nader Tavassoli, with great insights into business models, behaviours and brands on the whole. Thank you.

I really loved this course and Prof. Nader Tavassoli. It has many examples and frameworks that you can use to deliver the brand as intended.

It was a wonderful experience. And I thank Professor Nader Tavassoli for his excellent teaching and coursera for giving me this oppurtunity.

Superb learning ,

Teaching was excellent

Videos and materials provided were awesome

Thanks fr increasing my ability towards branding analysis

This course taught me how brand management actually works and provided me the knowledge i need to truly understand core concept in my field.

it's valuable course, it gave me another extent and understanding in how to run and market Business starting from Business, brand, behavior.

Absolutely amazing course. Please add some example problems in the last section, so that students can actually calculate some brand metrics.

Everything you should know about the brand managment basic is in here. Remember to take notes during the course because you will get a lot!

This is a must take course. Very well explained. The best part about it is the case studies and examples that helps us clear the concepts.

I really enjoyed the course, it is clear, understandable and contains a lot of value. The interviews were excellent to ground the concepts

Professor Tavassoli is an excellent teacher. This course is a masterpiece, and I am very glad that I was able to take it on this platform.

I liked this course , and learned new concept of Branding .

overall Exercise and matter of course is very good well explained thru examples

A new way of working with brands. Every marketing, HR or C-level professional should understand these concepts and apply them, immediatly.

It is a amazing course. Professor gives you a different view of Branding. You will have understand and gain a new perspective of branding

Really well thought-out! High relevance and good business examples. Really enjoyed the cases and interviews which made it more hands-on!

Thorough, taught well using informative interviews and examples. Sometimes the graphics were difficult to understand. Overall, well done.

Prof. Tavassoli is very engaging and the course contents are helpful in acquiring awareness of fundamental dynamics in the subject matter