As a beginner with no business background, I found this course extremely helpful and I find it to be the perfect first step into the world of Brand Management.

There were innumerable errors, typos in the transcripts of all the modules throughout the course. I don't think that is acceptable of a platform like Coursera.

The professor is very dynamic, the examples shown are really interesting. Here we learn a lot about the alignment needed between the 3 B's. I really liked it

This course really helped me to understand how brand management works and the examples taken throughout the MOOC really made it an interesting course to study

Well, what score do you expect when the tutor teaches about how to make a positive consumer experience. Really nice course I really feel like I learned a lot.

Great insights about branding, business and behaviour along with some other important aspects which are generally missed through conventional business models.

It will sound awkward, but i got emotional on the last video where the Prof. end the course with a summary of the course and with the greetings! Great course!

This course is amazing! It is helpful, fun and includes great examples from successful brands like Disney, Lush and Volvo. I highly recommend it to everyone.

this is a wonderful course! I learned a lot about branding and how to apply it to my business in a way that will have an immediate impact on my organization.

I am not involved in the area of brand management but, it was so easy to understand and helpful of the concepts and examples viewed. I recommend this course.

This course is really good and it has definitely gave me the idea of brand handling and how we can go deeper to make our brand successful.

Thank you Coursera.

Excellent course. It really gives you the essence of branding and makes you see brands from a different perspective. The assignments are an amazing exercise.

This was an absolute joy to learn. The courses were detailed, current, and seamless. Thank you for the opportunity to glean from your wealth of experience.

I am really surprised with the amount of knowledge that I could learn with this course. Very comprehensive and well planned and well taught MOOC. Thank you!

It's really helpful course.Not only it helps you to understand brand management but the examples given by instructor also helps to understand it practically

Definitely a great, insightful course. Prof. Nader Tavassoli is truly amazing and really crafted this course around LBS brand's purpose. Highly recommended.

This has been a great course and experience! Professor Tavassoli is very knowledgeable and his lessons contained many examples that made clearer the topics.

Its opened up a holistic yet actionable strategies to build and manage a successful brand. This course helped me to widen my understanding on the branding.

Fantastic course. The course helped us find real meaning in our brand, create a brand purpose and create internal behaviors to deliver on the brand promise

Absolutely brilliant course. The live industry examples given with people from the industry were amazing. Learnt so much with this course. Thanks to LBS!!!

Professor Tavassoli is very knowledgeable and explains each concept in great depth. He made it very easy to understand and the information was interesting.

This was my very first business class and I've learned so much about what goes on behind the scenes of a company to get their products branded! Thank you!

Highly insightful and instructive course to learn and practice brand management. Huge thanks to professor Tavassoli and the Coursera team for the lectures.

Amazing course! All the lectures were interesting and the instructor is great. I’ve got lots of new insights, so this program was definitely useful for me!

That was a great opportunity for me to get know the best companies branding strategies and learn the new ways which lead us to be different in this field.