Welcome to the Strategic Management Essentials! This comprehensive program is designed to equip you with the essential concepts, tools, and techniques necessary for effective strategic planning and management. Explore topics like business strategy formulation, implementation, and evaluation, and understand how to integrate strategy with organizational culture for sustainable competitive advantage.
Dive into advanced strategic frameworks such as Porter's Value Chain, SWOT Analysis, VRIN Model, and explore key areas like stakeholder management, strategic change, and internationalization strategies. This course is tailored for individuals seeking to develop their strategic thinking capabilities to transform business operations and drive organizational success.
应用的学习项目
Learners will engage in real-world projects including case studies and strategic simulations that require them to formulate, implement, and evaluate business strategies. By applying frameworks such as SWOT, VRIN, and Porter's Value Chain, students will solve authentic problems related to organizational culture integration, competitive advantage, stakeholder management, and internationalization.
