In a world where businesses have unprecedented access to customer data, the ability to manage and influence relationships effectively has become essential. This course explores how firms establish and nurture relationships with both Business-to-Consumer (B2C) and Business-to-Business (B2B) customers, while also evaluating the financial implications of these connections.
Selecting the Right Customer & Channel
Selecting the Right Customer & Channel
本课程是 Advanced Digital Marketing 专项课程 的一部分
位教师：Mary Beth Furst
访问权限由 New York State Department of Labor 提供
您将学到什么
Analyze customer costs, assess marketing impact, and use analytics to build strong, cost-effective business relationships.
您将获得的技能
- Cross-Channel Marketing
- B2B Sales
- Customer Relationship Management
- Customer Insights
- Operating Cost
- Consumer Behaviour
- Market Analysis
- Target Market
- Customer Acquisition Management
- Customer Retention
- Business Metrics
- Customer Engagement
- Loyalty Programs
- Marketing Channel
- Business-To-Consumer
- Marketing Effectiveness
- Strategic Marketing
- Customer Analysis
- 技能部分已折叠。显示 9 项技能，共 18 项。
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
14 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Advanced Digital Marketing 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
In the first module, we’ll set the stage for your learning journey where you'll get an overview of the course objectives. You'll have the opportunity to meet your instructor, engage with your fellow learners, and familiarize yourself with the available support resources on Coursera, ensuring you're equipped to succeed. Additionally, we will dive into an essential business concept—how organizations identify the right customers for their business. Understanding this decision-making process is crucial for any business striving for success.
涵盖的内容
6个视频9篇阅读材料6个作业3个讨论话题1个插件
In Module 2, we will discuss Channel Decisions and the implications for delivering products to customers.
涵盖的内容
5个视频7篇阅读材料7个作业2个讨论话题
Congratulations! You've made it to the end of the course. As a final assessment, it's time to apply your learning.
涵盖的内容
1个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
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