This course provides aspiring and early-stage entrepreneurs with a holistic view of what it takes to launch and scale a successful startup. By the end of the course, participants will be able to analyze the critical challenges and decision points that arise in early-stage ventures. From navigating pivotal decisions about product timing and investor partnerships to mastering the art of pitching and valuation, each module offers, real-world examples, and hands-on exercises. By addressing common pitfalls and highlighting key success factors, the series empowers participants to think strategically, make informed decisions, and confidently engage with potential investors.

Mastering the Art of Scaling and Convincing Investors

位教师:Mathieu Carenzo
访问权限由 New York State Department of Labor 提供
推荐体验
推荐体验
初级
Aspiring and early-stage entrepreneurs, especially young professionals aiming to launch or refine a startup idea.
推荐体验
推荐体验
初级
Aspiring and early-stage entrepreneurs, especially young professionals aiming to launch or refine a startup idea.
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该课程共有8个模块
Master the art of startup success in this dynamic course designed for both investors and entrepreneurs. Dive into crucial topics from choosing the right investors and launching your product, to decoding investor signals, structuring compelling pitches, and mastering startup valuation. Gain actionable insights and avoid common pitfalls, empowering you to negotiate confidently and scale your venture with clarity.
涵盖的内容
1个视频
1个视频• 总计2分钟
- First of all, welcome to IESE!• 2分钟
Master the art of startup success in this dynamic course designed for both investors and entrepreneurs. Start by examining crucial considerations for new businesses, focusing on selecting the right investors, determining the optimal time for product launches, and integrating essential technical skills early on. These insights will equip you with the analytical tools and practical knowledge needed to navigate the complexities of establishing and scaling a successful startup.
涵盖的内容
11个视频4篇阅读材料1个作业
11个视频• 总计32分钟
- Course Introduction• 1分钟
- Keep Your Job vs Launch a Start Up• 3分钟
- Create vs Serve the Need• 4分钟
- Observation vs Experience• 3分钟
- Alone vs Team• 2分钟
- Growth vs Control• 3分钟
- Launch Now or Later• 4分钟
- B2B vs B2C• 4分钟
- Tech Outsource vs In House• 4分钟
- Debt vs Equity• 3分钟
- Change the Name Now vs Later• 2分钟
4篇阅读材料• 总计18分钟
- Discover the Course Structure• 10分钟
- Meet the Senior Lecturer Mathieu Carenzo• 2分钟
- Introduction • 1分钟
- 📌 Conclusions• 5分钟
1个作业• 总计15分钟
- 🚩 Question Time• 15分钟
Key Insights on How Entrepreneurs Fool Themselves goes into the common pitfalls and misconceptions that entrepreneurs often encounter, offering insights into financial management, market analysis, competitive strategy, and innovation. Through expert guidance and real-world examples, learners will uncover how to avoid these mistakes and strategically navigate the entrepreneurial landscape for sustained success.
涵盖的内容
8个视频2篇阅读材料1个作业
8个视频• 总计22分钟
- Conservative Projections• 4分钟
- Our Market is Huge• 3分钟
- My Idea is Very Disruptive• 4分钟
- We Have No Competition• 3分钟
- We Have a Complete Team• 2分钟
- Key Talent Will Join Us After Funding• 2分钟
- We Have Good Initial Metrics• 2分钟
- Low Agility of Big Corporations• 3分钟
2篇阅读材料• 总计5分钟
- Introduction• 2分钟
- 📌 Conclusions• 3分钟
1个作业• 总计15分钟
- 🚩 Question Time • 15分钟
Promises and Realities of Investors for Entrepreneurs is designed to help entrepreneurs interpret and analyze indirect responses and implicit signals they receive from investors during the fundraising process. Each lesson focuses on common phrases that, while they may seem neutral or positive, often signal a lack of genuine interest. Through these insights, entrepreneurs will learn to read between the lines, recognize an investor’s true level of engagement, and strategically redirect their efforts.
涵盖的内容
8个视频2篇阅读材料1个作业
8个视频• 总计19分钟
- Your Project Doesn’t Align with My Investment Strategy• 2分钟
- I Really Like Your Project, but My Partners Don’t• 2分钟
- If You Get a Lead, We’ll Invest• 2分钟
- We Invest in People• 3分钟
- I Won’t Interfere with Your Strategic Decisions• 2分钟
- I Have Plenty of Time to Dedicate to Your Company• 3分钟
- I’ll Call You Very Soon• 3分钟
- Connect with Me on LinkedIn• 2分钟
2篇阅读材料• 总计4分钟
- Introduction• 2分钟
- 📌 Conclusions• 2分钟
1个作业• 总计15分钟
- 🚩 Individual Exercise: Assessing Investor Involvement• 15分钟
In the dynamic world of startup investments, the difference between success and failure often hinges on a thorough and nuanced understanding of key investment criteria. This course is designed to transform you into a knowledgeable investor by analyzing the essential elements that mark a startup as feasible, viable, and worthy of investment.
涵盖的内容
6个视频2篇阅读材料1个作业
6个视频• 总计27分钟
- Market• 2分钟
- Value Proposition • 3分钟
- The Team • 7分钟
- Momentum • 5分钟
- Scalability • 4分钟
- Exit• 4分钟
2篇阅读材料• 总计7分钟
- Introduction• 5分钟
- 📌 Conclusions• 2分钟
1个作业• 总计20分钟
- 🚩Question Time: Identifying Two Key Knowledge Areas• 20分钟
In this module, you will learn how to structure a compelling pitch that connects with investors and highlights your startup or business. You will discover how to tailor your message to the context, use relevant metrics, and close with an effective call to action. Through practical exercises, you will develop the skills needed to inspire confidence and secure your next meeting.
涵盖的内容
5个视频3篇阅读材料1个作业
5个视频• 总计19分钟
- The Art of Pitching: Connecting• 3分钟
- Master the Art of the Pitch in Any Setting• 3分钟
- 4 Elements of an Impactful Pitch• 6分钟
- 4 Key Tips and Common Mistakes to Avoid to Improve Your Pitch Deck• 3分钟
- 3 Critical Challenges When Pitching to Investors• 4分钟
3篇阅读材料• 总计10分钟
- Introduction• 2分钟
- Keys to Engaging with Investors After the Pitch• 3分钟
- 📌 Conclusions• 5分钟
1个作业• 总计20分钟
- 🚩 Practice Your Story• 20分钟
Valuing a startup is as much an art as it is a science. From gut feeling to market comparables and sophisticated financial projections, each method gives entrepreneurs different insights into what their company might be worth. But valuation doesn’t end with numbers alone; it requires understanding market trends, team experience, timing, and strategic investor psychology. This module will walk you through the essentials of startup valuation, equipping you to set realistic expectations and negotiate with confidence.
涵盖的内容
7个视频2篇阅读材料
7个视频• 总计21分钟
- The Art of Startup Valuation• 3分钟
- The Power and Pitfalls of Gut Feeling in Startup Valuation• 4分钟
- Setting Your Startup’s Valuation Boundaries: From Gut Feeling to DCF• 2分钟
- Finding the Middle Ground with Market Valuation• 3分钟
- Beyond Numbers: The 3 T's of Startup Valuation• 2分钟
- Creating Urgency: Using FOMO to Drive Startup Valuation• 4分钟
- The VC Method: Valuing for High Returns and Equity Stakes• 3分钟
2篇阅读材料• 总计6分钟
- Introduction• 1分钟
- 📌 Conclusions• 5分钟
In the world of fundraising, understanding complex terminology is crucial for entrepreneurs navigating investments and negotiations. This module will equip you with key definitions to help you understand the vocabulary and terms frequently encountered in the fundraising process and corresponding shareholder agreements between entrepreneurs and investors.
涵盖的内容
23个视频7篇阅读材料
23个视频• 总计81分钟
- Basic Terms: Different Types of Investment Rounds• 3分钟
- Basic Terms: Pre-Money & Post-Money Valuation• 2分钟
- VC Jargon: Liquidity Event• 7分钟
- VC Jargon: Primary and Secondary Investments• 4分钟
- VC Jargon: Down Round• 5分钟
- VC Jargon: Lead Investor• 4分钟
- VC Jargon: Follow-On Investments• 5分钟
- VC Jargon: Runway• 2分钟
- VC Jargon: Bridge Financing• 3分钟
- VC Jargon: Beachhead Market • 3分钟
- VC Jargon: The Distinct Roles within a VC Fund• 4分钟
- Termsheet Clauses: Drag Along• 4分钟
- Termsheet Clauses: Tag Along• 2分钟
- Termsheet Clauses: Liquidation Preference• 5分钟
- Termsheet Clauses: Ratchet• 4分钟
- Termsheet Clauses: Put and Call Options• 4分钟
- Termsheet Clauses: Veto Rights• 4分钟
- Termsheet Clauses: Non Dilution Mechanism• 4分钟
- Managing People: Vesting Period• 2分钟
- Managing People: Reverse Vesting• 3分钟
- Alternative Financing Solutions: Venture Builder• 4分钟
- Alternative Financing Solutions: Revenue-Based Financing• 4分钟
- Thank you!• 1分钟
7篇阅读材料• 总计29分钟
- Introduction• 1分钟
- Basic Terms• 3分钟
- VC Jargon• 3分钟
- Termsheet Clauses• 3分钟
- Managing People• 4分钟
- Alternative Financing Solutions • 10分钟
- 📌 Conclusions• 5分钟
位教师

提供方

提供方

IESE Business School has been developing leaders since 1958 through management programs designed for every stage of your career. With a commitment to making a deep, positive, and lasting impact on people, businesses, and society, IESE offers top-ranked MBA and Executive Education programs that empower professionals to lead with purpose and excellence.
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