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返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

4.5
3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

筛选依据:

151 - Digital Marketing: Platforms, Data, and Technologies 的 175 个评论(共 722 个)

创建者 Osama K A

Apr 24, 2019

It's really a useful course, I advise every body how cares about managing data and data visualization to enrol in it.

创建者 Juri B

Apr 22, 2020

Really difficult in some part and very useful, I loved it. I will use the material the course gave me in the future

创建者 Serena M

Nov 13, 2016

Well explained, insightful, with manageable but challenging coursework and a lot of resources for further learning.

创建者 Bikiwe P J

Mar 14, 2022

I thouroghly enjoy your teaching style. It is very structured, and it flows seemlessly. Taught like a true analyst

创建者 Chidi A

Oct 5, 2020

It really was an awesome experience with this course learnt lot of knew and very applicable concept and much more

创建者 raju s

Jul 9, 2020

One understand how to deal with big data and can interpret , helps how to present it and analyse the given data.

创建者 Tony T

Jun 5, 2017

Practical tools to analyze data and set up a framework to get the results you're looking for without being bias.

创建者 Tatiana

Jun 26, 2020

Very practical, and our course teacher is actually working in the field, which is much better than just theory.

创建者 Nkululeko S M

Aug 17, 2018

I love the course, assignment review process was a really a pain. Great course content and perfectly delivered.

创建者 kenneth n

Apr 17, 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

创建者 Eman E B

Feb 20, 2016

Thanks Professor Kevin for all the work you put in this course ! Great explanation and great information !

创建者 Bashar H

Jun 12, 2020

it was amazing to learn about analytics in practice all the new topics are new for me thanks to Mr.Kevein

创建者 Hollie D

May 18, 2020

Really interesting course, learnt a lot about what I'm actually interested in and it's taught really well

创建者 Akshay

Oct 22, 2017

Gives you a really good basic understanding of the depth of analytics required to succeed in this domain.

创建者 pamela v

Oct 26, 2017

Loved this class, the information is useful and easy to work with! Great teacher, thanks a lot Coursera!

创建者 Saubhagya C

Apr 5, 2020

Not just great content and teaching, but fantastic resources that I'll be using for years. Thank you!

创建者 Aishwarya K

Jan 21, 2020

I really enjoyed this course.

it changed my perception of analyzing data and gave a way of thinking.

创建者 Latoya D G

May 2, 2020

I love these courses!!! I feel proud to continue to acquire news skill to improve my life over all!!

创建者 Karen F L

Jul 7, 2018

One of the best courses that I have taken. Invaluable to any marketer!! Kevin Hartman is incredible.

创建者 Abhishek G

Oct 21, 2016

Wonderful course and I would recommend everyone to do it who wants insights about digital marketing

创建者 Maheshkumar D

Apr 19, 2020

The course was good to start with the journey in digital analytics. thanks, coursera and Illinois

创建者 Richa P D

Jan 31, 2017

Superb!!! very useful information i have got after completion of this course. Highly recommended.

创建者 Ghayas A

Jan 25, 2020

Very informative and knowledge about the technical terms in the modern Marketing world practices

创建者 Jesica S

Nov 30, 2020

Muy útil, interesante y me ayudó a tener nuevas herramientas para desarrollar en mi profesión.

创建者 Valeriia S

Apr 14, 2020

This class requires a lot of reading but for sure gives a good basic knowledge of the subject.