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返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

4.5
3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

CR

Jun 19, 2016

If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.

筛选依据:

26 - Digital Marketing: Platforms, Data, and Technologies 的 50 个评论(共 722 个)

创建者 Shri

Feb 8, 2019

Thank you for the class. I get to learn about digital analytics in marketing.

创建者 Mario U

Nov 28, 2018

Very useful information, presented at a fairly digestible pace.

创建者 DEVANAND M

Feb 26, 2019

It's great , i will suggest for my friends.

创建者 Maheep C

Mar 16, 2019

Very impressive course one of my favorites

创建者 Joshua J M

Apr 2, 2019

A very useful and interesting course!

创建者 Farzin E

Mar 10, 2019

That was a great introductory course.

创建者 Kripesh K C

Apr 4, 2019

Great Performance

创建者 Ana C

Jul 10, 2018

Amazing Course!!!

创建者 Magdalena I

Feb 15, 2019

Excellent course

创建者 Vladimir V

Jan 29, 2019

Excellent Course

创建者 NKETIAH E

Dec 29, 2018

AWESOME

创建者 Sudeepti P

Apr 5, 2019

L

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v

e

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创建者 Becky R

Feb 16, 2021

I learned much in the Theory course, and was excited to get the DM Analytics in Practice. However, there was no real hands on experience, as I expected to experience. Weeks 1 & 2 were interesting, but the topics in Weeks 3 & 4 felt like filler material- no substance. What a let-down after 5+ weeks of great information. This course should have been called Theory, Part 2.

创建者 Greg

Jul 5, 2017

I like the instructor's presentation style. The material in some video lectures did not match the quiz questions or the text transcripts. This course was a more disjointed than the previous two of the Specialization but still had valuable content.

创建者 Ayman M F E

Nov 22, 2018

it's good one but the resources should be picked out better than the existing ones.

创建者 Ross S

Jun 10, 2019

Good marketing 101 minus 2 starts for being outdated - all materials are from 2014

创建者 Ariana

May 4, 2016

I am not impressed with this course so far. The quizzes and assignments are out of order with the materials being presented - the questions on each come from readings and lecture content that have not been introduced to the audience at that particular point in the course. The first module was a very, very basic outline of a generic analysis process, and really has nothing to do with digital marketing analytics in particular.

创建者 Karine-Beverly H

Sep 8, 2020

I full completed this course with all criteria needed including the honors credits. Staff did not review completed assignments submitted for review on deadline and now this course is marked as incomplete. This is a scam and not fair.

This course certificate is on copy and paste rotation for over 5 years now, no reason why submitted work was not reviewed and grades posted.

创建者 Budy E F

Feb 5, 2017

Uninspiring teacher, repetitive material that could have been consolidated with month 2 altogether.

Did most of my learning from the supplemental readings.

创建者 Umberto R

Jun 25, 2020

Very old and outdated referencies for a digital analytics course. Not enough operative insights on data analysis. A waste of time for me.

创建者 Maria

Feb 12, 2016

Very boring presentation of the material. I am sorry to say so, but the professor is not a very engaging speaker.

创建者 Vishal M

Sep 9, 2016

This course hardly has any new content and a lot of it is also repeat from previous courses.

创建者 Luis A F L

Mar 17, 2016

Hated the course and the content. I truly regret investing my money on this course.

创建者 Alicio d S N

Apr 26, 2019

conteúdo demasiado desconectado e de difícil compreensão.

创建者 Projit D

Dec 20, 2020

Average course content + the instructor is very dull.