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返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

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3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

筛选依据：

276 - Digital Marketing: Platforms, Data, and Technologies 的 300 个评论（共 722 个）

创建者 Gokul R

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Oct 11, 2020

the course is really useful for the beginners

创建者 ANLIN B D

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Jul 22, 2020

Got really good insights about data analysis.

创建者 Gregory O

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May 30, 2020

Well put together course content and training

创建者 rohan p

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Oct 9, 2019

Excellent course with great in-depth insights

创建者 Muhammad I

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Sep 24, 2019

An excellent course. Must for every marketer.

创建者 Diego S

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Jun 12, 2017

Excelent course, very good insights and tips!

创建者 Deleted A

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Dec 27, 2015

so far one of the best courses at the moment!

创建者 Sebastian N

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Aug 30, 2015

I appreciate the practicality of this course/

创建者 James D

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Feb 20, 2021

Very good material & instructor. Recommended

创建者 Paihar S D

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Aug 4, 2020

Thank you So much for your valuable guidance

创建者 Warawut G

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Apr 5, 2022

Thank you for The Digital Marketing course.

创建者 Surush U

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May 11, 2020

A brilliant course with brilliant professor

创建者 Suku M

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Jun 7, 2018

well structured and nicely laid out course

创建者 Roberto A

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Aug 29, 2015

Best course series I've taken on Coursera!

创建者 Senthilnathan C

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Jun 12, 2022

Informative and gives a working knowledge

创建者 Ndayisenga J I

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Sep 30, 2020

could you give me the certificate please

创建者 Yosselyn P M C

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May 5, 2024

todo me pareció interesante y eficiente

创建者 Peter A U

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Sep 9, 2019

Very very nice course with good modules

创建者 Alfredo A

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May 25, 2019

Excellent course on Marketing Analytics

创建者 Nabilla M

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Apr 16, 2018

I learned, a lot! Having so much fun :)

创建者 Dunja S

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May 28, 2018

It is a very good introduction course.

创建者 Vicha R B

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May 15, 2018

This is so much fun course I ever had.

创建者 Anthony A D

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Dec 24, 2017

Great course! Beneficial in many ways.

创建者 Ahmed S

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Sep 9, 2016

Great Course , thank you Kevin Hartman

创建者 Iryna

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Apr 15, 2016

Good theoretical and practial lessons.