Enhance Marketing with AI: Tools for Optimal Campaigns is an intermediate-level course designed for marketing professionals ready to harness artificial intelligence for transformative campaign results. In today's data-driven marketing landscape, AI tools are no longer optional—they're essential for competitive advantage. This course equips you with practical skills to implement AI agents for automation, master prompt engineering for brand-aligned content creation, and integrate analytics tools for comprehensive performance tracking. Through real-world case studies from Nike, Coca-Cola, and IBM Watson, you'll learn to transform manual marketing processes into intelligent, data-driven workflows. The course combines strategic frameworks with hands-on applications, enabling you to immediately apply AI tools to your marketing challenges. By completion, you'll have the knowledge to design AI-powered campaigns that save time, improve targeting, and deliver measurable business results. Whether you're optimizing social media strategies, creating compelling content, or analyzing customer journeys, this course provides the AI marketing foundation you need to lead in the digital age.
Agentic AI Content for Practitioners: Marketing
Agentic AI Content for Practitioners: Marketing
位教师：Hurix Digital
访问权限由 New York State Department of Labor 提供
您将获得的技能
- Marketing
- Prompt Engineering
- Advertising Campaigns
- Marketing Effectiveness
- Marketing Automation
- AI Enablement
- AI Personalization
- Customer experience improvement
- Customer Relationship Management
- Marketing Strategies
- Marketing Analytics
- Agentic Workflows
- MarTech
- Data-Driven Decision-Making
- Social Media Management
- Content Marketing
- 技能部分已折叠。显示 8 项技能，共 16 项。
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有3个模块
In this foundational lesson, learners will discover how AI agents revolutionize marketing workflows by automating repetitive tasks like campaign planning, social media scheduling, and A/B testing. Through real-world examples from Nike and Spotify, students will explore the transformation from manual processes to intelligent automation, learning to identify opportunities for AI integration in their own marketing strategies.
涵盖的内容
3个视频2篇阅读材料1个作业
This lesson focuses on the strategic art of prompt engineering to generate compelling, brand-consistent content while leveraging AI for sentiment tracking and audience insights. Through hands-on practice with real-world examples from Coca-Cola's AI-driven campaigns, learners will master the techniques for crafting effective prompts that maintain brand voice and utilize AI-powered sentiment analysis to enhance content relevance and audience engagement.
涵盖的内容
2个视频2篇阅读材料1个作业
In this final lesson, learners will master the integration of CRM systems with AI analytics tools to enable comprehensive performance tracking and strategic optimization. Through practical examples from retail CRM implementations and IBM Watson's marketing analytics, students will learn to transform raw data into actionable insights that drive measurable marketing success and inform strategic decision-making.
涵盖的内容
3个视频2篇阅读材料3个作业
位教师
提供方
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