MarTech

MarTech 或营销技术是一个快速发展的领域,它将营销策略与新技术相结合,以推动业务增长并改善客户体验。Coursera to Business 的 MarTech 目录让您了解最新的营销技术及其在当今数字商业领域的实际应用。您将学习到 MarTech 的各个方面,包括数字广告、分析、SEO、社交媒体、内容营销、CRM、自动化等。此外,您还将培养利用这些技术建立有效营销策略、提高客户参与度和增加组织盈利能力的能力。
8凭据
26门课程

最受欢迎

当前趋势

最新发布

筛选依据

主题
必需的

语言
必需的

在整个课程(说明和评估)中使用的语言。

了解产品
必需的

通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。
获得行业领导者颁发的职业证书,展示您学到的专业知识。

级别
必需的

课程长度
必需的

字幕
必需的

教师
必需的

“martech” 的结果

  • 状态:免费试用

    您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 创新, 营销策略, 数字化营销, 客户参与, 消费者行为, 产品开发, 数字化转型, 电子商务, 营销, MarTech, 数字广告, 产品推广, 价格谈判

  • 状态:免费试用

    您将获得的技能: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, MarTech, Content Strategy, AI Personalization, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis

  • 状态:预览

    Coursera Instructor Network

    您将获得的技能: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis

  • 状态:免费试用

    您将获得的技能: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Business Ethics, Video Production, Artificial Intelligence, Machine Learning

  • 状态:新
    状态:免费试用

    您将获得的技能: Prompt Patterns, MarTech, AI Product Strategy, Customer experience improvement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Deep Learning, Image Quality, Content Creation, Business Ethics, Machine Learning, Image Analysis

是什么让您今天来到 Coursera?

  • 状态:新
    状态:免费试用

    AI Business School

    您将获得的技能: Prompt Engineering, Agentic systems, Generative AI, No-Code Development, AI Personalization, Responsible AI, Generative AI Agents, Productivity, Business Risk Management, Marketing Automation, Marketing Operations, Project Design, Marketing, Workflow Management, MarTech, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation

  • 状态:新
    状态:免费试用

    您将获得的技能: Generative AI, Responsible AI, Business Risk Management, Marketing, Marketing Automation, AI Personalization, Artificial Intelligence, ChatGPT, MarTech, Digital Transformation, Automation

  • 状态:新
    状态:免费试用

    您将获得的技能: Agentic systems, No-Code Development, Productivity, Marketing Automation, Generative AI Agents, Marketing Operations, Workflow Management, MarTech, AI Personalization, Marketing Effectiveness, Digital Transformation, LLM Application, Marketing, Generative AI, Artificial Intelligence, Business Intelligence, Business Process Automation, Automation, Innovation

  • 状态:预览

    您将获得的技能: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, AI Product Strategy, MarTech, Content Creation, Digital Marketing

  • 状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Generative AI, AI Personalization, Responsible AI, Marketing Effectiveness, Marketing Operations, Innovation, Strategic Marketing, MarTech, Marketing Strategies, Content Creation

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 网络分析, 案例研究, 数据叙事, 数据分析, 消费者行为, 分析, 数字化营销, 营销分析, 趋势分析, 营销, 数据收集, MarTech, 数据可视化软件, 商业分析, 信息隐私

是什么让您今天来到 Coursera?

主要合作伙伴

  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Kennesaw State University
  • University of Maryland, College Park
  • Digital Marketing Institute
  • Emory University
  • IBM
  • Starweaver