Accelerate your ability to qualify, nurture, and progress high-quality leads through sophisticated, regionally adaptive pipeline management. Deep-dive into best-in-class methods for identifying buyer intent, leveraging data analytics, and orchestrating multi-threaded sales approaches relevant to B2B and B2C. Unpack negotiation nuances, solve for long sales cycles, and use behavioral analytics and microlearning to ensure your team is always ahead of changing market and buyer trends.

Advanced Lead Qualification and Pipeline Management
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您将学到什么
Use AI-driven lead scoring and buyer intent signals to qualify opportunities and focus on deals that truly convert.
Diagnose pipeline bottlenecks, prioritize deals by win probability and urgency, and move stalled opportunities forward.
Negotiate, close, and transition deals confidently while setting up retention, referrals, and long-term account growth.
您将获得的技能
- Negotiation
- Closing (Sales)
- Customer Relationship Management (CRM) Software
- Sales Pipelines
- Sales Enablement
- Sales Process
- Data-Driven Decision-Making
- Sales Strategy
- Marketing Analytics
- Prospecting and Qualification
- Customer Success Management
- Sales Training
- Account Management
- Customer Analysis
- 技能部分已折叠。显示 9 项技能,共 14 项。
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有3个模块
Accelerate your sales outcomes by mastering modern lead qualification at scale. This module empowers you to interpret key buyer behaviors, integrate AI-powered scoring models, and align sales with marketing for a high-converting pipeline. You’ll unlock the tools to evaluate lead quality, respond in real time to intent data, and customize approaches for each market or industry. By the end, you’ll move with confidence through complex sales environments—prioritizing the right opportunities and building momentum toward rapid, sustained growth.
涵盖的内容
9个视频1篇阅读材料3个作业
Develop actionable skills for pipeline management, including deal prioritization, identifying bottlenecks, and progressing opportunities through systematic follow-ups and stakeholder engagement. Learn to blend CRM hygiene with advanced reporting for data-driven sales strategy optimization.
涵盖的内容
7个视频1篇阅读材料1个作业
Move deals to close with adaptive negotiation, tailored account transitions, and buyer-centric closing techniques. This module emphasizes strategies for navigating price sensitivity, deploying ROI-based selling, and building long-term relationships that drive referrals and expansion opportunities.
涵盖的内容
8个视频2篇阅读材料2个作业
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¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。






