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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,382 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

DD

Aug 9, 2017

The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

筛选依据：

1401 - Introduction to Marketing 的 1425 个评论（共 2,547 个）

创建者 Thais M d S

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Dec 10, 2019

Great teachers and well developed classes.

创建者 Yasin A

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Jul 24, 2019

I Love this course. Very very informative.

创建者 Abhitej S

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Sep 12, 2018

Very Helpful content and amazing examples.

创建者 Mudit K

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Jul 27, 2018

Loved the course. Learnt a lot!

Thank you.

创建者 Hiroshini F

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Apr 16, 2017

Great course to follow.lots of information

创建者 LINGFEI W

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Jan 5, 2017

Interesting and easy-to-understand course!

创建者 Julien J

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Dec 4, 2015

Very fascinating classes and much to learn

创建者 Alexander K

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Nov 6, 2015

Super. One of the most interesting courses

创建者 steve w

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May 11, 2024

very good and useful course for Marketing

创建者 Yaxin T

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Sep 7, 2021

Fantastic ！I learn a lot from the course!

创建者 ALESSANDRA B

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Apr 30, 2020

I really enjoy the class and the teachers

创建者 Devangana A

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Oct 5, 2019

Great concept knowledge and great faculty

创建者 jestin j c

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Oct 7, 2018

Really loved the course....

Thanks guys ..

创建者 Keerthi A R

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Sep 16, 2017

Best course for a beginner to start with!

创建者 Salome B

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Jan 29, 2016

i found this course very helpful / thanks

创建者 郭晓丹

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Sep 8, 2022

Very helpful for marketing green hands.

创建者 錢信達 C N

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Aug 11, 2020

I love this course! Thank you teachers!

创建者 Halle K

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Jul 27, 2020

I really enjoyed this course. Thank you!

创建者 Tatenda b

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Jun 15, 2020

Beautiful course and very understandable

创建者 Kaleb P

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May 19, 2020

Great course. it was very informative...

创建者 D O

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Mar 25, 2020

Thanks, it was very fun and educational.

创建者 Rohit C

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Dec 9, 2019

Very Informative and very well explained

创建者 Bryan A

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May 3, 2017

Solid material and a new way of thinking

创建者 Hyunho K

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May 13, 2016

It was helpful and very straight forward

创建者 Elinyue

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May 6, 2016

My first course on Coursera,it's amazing