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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1151 - Introduction to Marketing 的 1175 个评论(共 2,547 个)

创建者 Naga P K C

Nov 2, 2016

Great course to learn almost Every basic thing about marketing!

创建者 Rohit N

Mar 19, 2016

Highlights the importance of online marketing in today's world.

创建者 OUMAROU O

Dec 19, 2015

I found the outdoor courses with professor P. Fader surprising.

创建者 Nazym S

Nov 14, 2020

Thank you so much for the opportunity to study at your school!

创建者 KVG R

May 25, 2020

Very Interesting course, we can say it's really an eye opener.

创建者 Thomas H

May 21, 2020

Great case studies applicable to today's marketing challenges!

创建者 Mary G G D V

Apr 19, 2020

Very helpful esp for newly promoted Product Manager like me :)

创建者 Jamie M

Jan 28, 2020

A very thorough and brief introduction to marketing principles

创建者 Kartik N

Jan 6, 2020

Very detailed. The final exam is tough, so kindly prepare well

创建者 Daniel A

Nov 10, 2019

Valuable information on this course, quite easy to assimilate.

创建者 Tan J F

Sep 19, 2018

This course is magnificent! I learned so much about Marketing!

创建者 Lawrence G

Nov 27, 2017

Great course towards refresher. Points were clear and concise!

创建者 Athina P

Jan 26, 2017

Very Interesting course, easy to follow and very clear videos!

创建者 John S

Feb 11, 2016

Very useful. The professors really explains the concepts well.

创建者 Laylah A

Aug 15, 2024

Love the women who was talking I could understand her clearly

创建者 Ayush S

Oct 3, 2020

exceptionally good course for people planning to do a startup

创建者 Onur K P

Apr 21, 2020

Great course for people who are not in the field of marketing

创建者 Sathish K T

Apr 13, 2020

A very good treatment of the subject!!! I enjoyed the course.

创建者 Zeshan Z

Mar 3, 2019

An awesome course with an in depth knowledge about marketing.

创建者 Job A

Jul 22, 2018

Excellent course . Highly recommended for learning Marketing.

创建者 Akshat P

Jun 27, 2018

It was perfect in explanation. Can add few more Case studies.

创建者 ARVIND M

May 27, 2017

One of the best course to understand the basics of Marketing!

创建者 Tanmay S

Aug 7, 2016

One of the best courses available! A must for every marketer.

创建者 Victor M

Jun 17, 2016

Brilliant course for anyone interested in customer centricity

创建者 li k

Feb 25, 2016

excellent! Learn a lot and easily understood by new beginner!