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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据:

951 - Introduction to Marketing 的 975 个评论(共 2,546 个)

创建者 Adriana M C

Oct 2, 2018

It was a really new topic for my, as engineer. And I have to say that I learned a lot!

创建者 divij g

Jul 21, 2017

gives a very deep insight in lucid manner about the marketing practices and strategies

创建者 Barbara M

Dec 27, 2015

Very interesting and eye-opening course, with real life examples and many wow-moments.

创建者 Issac M

Mar 16, 2025

This is exactly what I needed as an Engineering Major looking to understand Business.

创建者 Jonathan B

Sep 7, 2024

I really enjoyed it! Thank you! It's a valuable refresher at this stage of my career!

创建者 gamal M

Feb 11, 2022

to be honest if you want learn marketing you should learn this course for foundations

创建者 Soomin K

May 5, 2021

Great lectures from awesome professors. Learned about marketing with very short time.

创建者 Tressia S

Apr 17, 2021

clear explanation, super helpfull for a pro in other field to learn marketing. salute

创建者 Juan N C M

Jun 22, 2020

Great course, many interesting subjects. Makes me want to learn more about marketing!

创建者 Erin D

May 16, 2020

Awesome course with fabulous teachers and great examples! Very clear and informative!

创建者 Shahriar S

May 3, 2020

Excellent Teachers. Never, not for a moment I felt like I am a newbie in this sector.

创建者 Raihan A R

Apr 25, 2020

Its a very helpful introductory course and so many new practical things to learn here

创建者 NISHI P

Apr 11, 2020

Hi ,

This course was really good . I learned a lot about various concept of marketing.

创建者 Rohit B K

Jan 23, 2020

I have learned a lot through the course. Thank you coursera for giving me a platform.

创建者 Nicole C B

May 14, 2018

es un gran curso estoy emocionada por llevarlo y por que me den esta gran oportunidad

创建者 Anne V

May 8, 2017

Best class ever. I like marketing but you guys are the best. Happy Teachers Week :)

创建者 VICTOR J

Oct 9, 2022

Very usefull information, the quality is so high and the added value is impressive.

创建者 Anupam G

May 29, 2021

Excellently structured and Superb Professors! Drives you to click for the next class

创建者 Miss V V

Feb 8, 2021

This module was excellent i was able to learn so much in a very short period of time

创建者 Ali W

May 22, 2020

Really enjoyed the production quality of this course. The professors were excellent.

创建者 Yongshan D

Jan 26, 2020

Excellent course for beginner offering easy-to-grasp knowledge and thinking methods.

创建者 Elijah J

Jul 25, 2019

For an introduction course i feel like I’ve learned about half a year of information

创建者 Emrah A

Jun 12, 2019

Great website to improve your skills and knowledge. Worthy to spend money on courses

创建者 Elisabeth J J

Nov 3, 2018

I loved this course! I learned a lot and am excited to continue to use my skills! :)

创建者 Ebenezer P K G

Nov 30, 2016

Priceless marketing principles and guidelines revealed into detail!! Very essential.