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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,322 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

776 - Introduction to Marketing 的 800 个评论(共 2,534 个)

创建者 Deleted A

Nov 4, 2019

This course taught me al the fundamentals about marketing and gave me an entirely new perspective on that topic

创建者 Shaunak S

Sep 24, 2019

Well design course with lots of practical examples, which gives better understanding of marketing and branding.

创建者 Imène G

Jun 29, 2017

Eye-opening and stimulating approach for anyone seeking to understand the dynamics behind modern-day Marketing!

创建者 Ricardo A

Mar 13, 2016

Great Course!! The best Marketing course I have ever taken. Looking forward to learn more about Wharton courses

创建者 Nirmalya K

Jun 3, 2022

I learned a lot in this course, much of which I can apply to my current position. I liked all the professors.

创建者 Jianhua Z

Aug 25, 2021

For me who does not have any previous course in business, this is a eye opening course for me into marketing.

创建者 Angela W

Jan 31, 2021

This course helped me open my eyes to new approaches to running my business and new angles to tackle marketing

创建者 Kendra J

Jan 21, 2021

It took me three tries but I finally finished the program! Challenging, but easy to understand. Well worth it!

创建者 Marc-Antony N

May 1, 2020

Fun, exciting and engaging introductory class to marketing. Well structured and organized. Excellent teachers.

创建者 April S

Jan 2, 2017

I thought this was a really engaging course with excellent instructors and I stayed interested in the content.

创建者 Luis F P J

Feb 23, 2021

Great course as an introduction to Marketing. The professors team is very qualified and commited to teaching.

创建者 Oksana R

Aug 11, 2020

An amazing course! The professors explained everything really well and I am really satisfied with the results

创建者 Inoka A

Jul 10, 2020

Excellent! I simply loved Barbara E. Kahn & her easy way of teaching concepts, Give my love & regards to her.

创建者 Janice L

Apr 14, 2020

Helped me realize a lot about the basis of marketing and pushed me in the career direction I intend on going.

创建者 Akriti K

Apr 1, 2020

An extremely informative course that covers a lot of aspects of marketing. The perfect course for a beginner!

创建者 Ada Z

Jul 29, 2018

Very fun and useful course. It helps me understand how to create a brand and set up the marketing strategies.

创建者 Tyler H D

Feb 19, 2017

I like the course, and I would love to see more interactive checks for understanding throughout the lectures.

创建者 raja h

Feb 6, 2016

Great Course, Teaches fundamentals of marketing, teaches real time marketing issues based on the data insight

创建者 Juan F D

May 10, 2021

Introduction to Marketing is excellent. The professors do a great job at lecturing and the content is great!

创建者 Kunti P

Feb 10, 2021

I learned more through this course than I did in any of my Marketing classes in my first 2 years in college.

创建者 Sammi Y

Oct 11, 2020

IT WAS GREAT, HIGHLY RECOMMEND TO U GUYS, ENJY THE LESSON WHILE GAINING ECONOMIC KNOWLEDGE AT THE SAME TIME.

创建者 MOUNIR A E A

Sep 1, 2020

REALLY THIS COURSE PUT MY FEETS FOR ANOTHER WORLD OF SELF DEVELOPMENT

THANKS FOR ALL PROFESSORS WHO TEACH ME

创建者 Olivia Z

Jul 22, 2020

Really good brief introduction to some basic concept related to marketing!!!!!Thanks to all 3 instructors!!!

创建者 Adebola

May 8, 2020

The lecturers were very explicit and they gave a lot of examples and scenarios which aided my understanding.

创建者 Ayxan S

Nov 25, 2022

I think the course was awesome in the approach. But it needs more reading materials than it currently has.