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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,291 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

JT

May 11, 2018

The content provided was very insightful. I do wish that more of the referenced materials in the lectures were sited accessibly with more links. (to be fair links to studies were sometimes provided)

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576 - Viral Marketing and How to Craft Contagious Content 的 600 个评论(共 1,681 个)

创建者 Deepak S

Dec 20, 2015

Awesome course and awesome Professor!!!! Thanks a lot for your amazing designand delivery of this course!!!

创建者 Luigi C

May 2, 2023

Very good couse... instructor is my personal favorite. Should subtitute the instructor of social norms =/

创建者 WENLU C

Mar 10, 2021

It is a very useful course, whIch deeply explained the relationship between the environment and marketing.

创建者 Ana J

Apr 23, 2020

Great course! Learned a lot of useful information! I would recommend it everyone interested in this field.

创建者 usama e s

Dec 22, 2019

This course was very informative and super easy. Dr. Jonah Berger's style was clear, obvious and powerful.

创建者 Haya A

Sep 16, 2018

Course is packed with interesting ideas and to-the-point approach. Short course recommended for everybody.

创建者 Balasubramanian S

Aug 6, 2017

Learning from Jonah Berger is great experience. It would be much better if we can message to Jonah Berger

创建者 Luis A R L

Aug 2, 2017

I liked it very much. It was easy to understand and to visualize its practical benefits in the real world.

创建者 Anuj S

Apr 19, 2017

Brilliant course! I would never look at any advertisement the same way as earlier! I Salute the professor!

创建者 Amit B

Mar 30, 2017

I highly recommend this course. I made a right decision choosing this course. Best one I have came so far.

创建者 Spurthi B

Jan 1, 2017

very crisp simply easy to relate and understand, shockingly free to access if certificate is not required!

创建者 Domingo M

Jan 22, 2023

Great examples, that keep you engaged. Learned a lot of useful information that I will use in the future.

创建者 delnaz a

Oct 11, 2022

I have taken many marketing and branding courses and this was one of the best Practical, simple and clear

创建者 Godslove J

May 30, 2020

The lecturer was very good, he explanation is second to none, I rate him 5 stars for this course content.

创建者 Hossein R

Jun 23, 2017

Not just a very good course, but also a great instructor with amazing voice and teaching style, examples.

创建者 Mahida R

May 2, 2017

Very interesting subject. Great teacher, well explained, good examples and a clear exposure of the thema.

创建者 Krishma C

Nov 27, 2020

Really enjoyed the course.

I loved how the professor taught using basic language and real-life examples.

创建者 Arizonardo F S D S

Aug 27, 2020

Eu sou Arizonardo sou Brasileiro .Muito bom o curso, vai me ajudar bastante na minha vida profissional.

创建者 o Y

May 14, 2020

Hi

This course is helping me to understand more about viral marketing strategy thanks professor about it

创建者 Shivangi S

Apr 18, 2020

It was just amazing. I have never learned something which is so full of ideas but put in an amazing way.

创建者 linh b

Sep 24, 2017

The course is very interesting and useful. I love the actual example that being shown during the course.

创建者 Patricia T

Sep 21, 2017

Great content, very simple and to the point. Condensed materials, tools and tips. Great teacher! Thanks!

创建者 Socheata B

Aug 7, 2017

I pop up ideas of campaign all the way while learning it. The course is simple and powerful. Recommenced

创建者 Eni K

Aug 6, 2017

I must say i Loved it and Prof Johan was easy on the ear, and did not make his lectures long and boring.

创建者 Jane F

Feb 28, 2022

Jonah is very good at breaking things down with several examples. Would totally recommened this course!