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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据:

451 - Viral Marketing and How to Craft Contagious Content 的 475 个评论(共 1,681 个)

创建者 Alejandra A

Aug 13, 2017

Amazing course, I was engaged throughout the duration of each lecture and found the material not only useful but applicable. Thank you!

创建者 Jose A R S

Mar 26, 2020

Toda la información muy interesante y además de todo concisa. Las clases y el profesor hacen de este curso algo muy fácil de aprender.

创建者 Evonne

Sep 26, 2017

Excellent class with easy to follow concepts and useful materials. The instructor's examples add to the easy of information retention.

创建者 Abdul A

Jun 11, 2022

Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Amazing Course.

创建者 Joy B

May 19, 2020

Really interesting course. Professor has a simplistic way of breaking things down that helps with retention of content. I enjoyed it.

创建者 Sanya Z

Jul 3, 2019

Thoroughly enjoyed this course. The professor explained every concept so well, with examples. Would definitely recommend this course!

创建者 Debra F

Feb 8, 2016

Excellent course with interesting content taught in an easy-to-grasp way. The videos were short and course was quick to move through.

创建者 Melanice E

Dec 16, 2023

This is an excellent course. I would recommend it to anyone interested in learning about the tools that generate contagious content.

创建者 Olga B

May 20, 2020

Absolutely loved this course! Short, engaging, informative, straight to the point. I completed it in only 2 days. Thank you so much!

创建者 Sol A O

Sep 23, 2017

Great course!!!, important info on how the brain works! and the message composing skills that we should use when compossing content.

创建者 Heather R

Sep 5, 2017

This course was really helpful. It even highlighted some of the things I do, but didn't understand the science behind why it worked.

创建者 Bharath N

Jul 3, 2017

Amazing Course. Got to learn many things and started applying in real time with my projects. Will definitely recommend it to others.

创建者 Bisi O

Jul 2, 2017

I really enjoyed this course! It talk me a lot about marketing and social interactions and I highly recommend for others to take it.

创建者 Margaret G

Jun 26, 2017

a course that is in line with current marketing strategies and helps one develop appropriate social media content for your audiences

创建者 Ignacio V

Dec 9, 2015

Excellent, very practical and interesting cases. A combination of marketing, human psychology and sales.

Thinking of buying the book.

创建者 Albert T

May 3, 2020

The course even with little background about marketing can give you a backbone on creating content to promote a product or service.

创建者 NISHANSHU K T

Apr 25, 2020

It's a light but highly effective, fresh, and useful marketing course. If you are interested in marketing you must try it for sure.

创建者 Ching-Wen L

Jul 26, 2017

Love the course. The professor speak clearly. He make the topic easy to understand. e.g. gave clear and easy-to-understand example.

创建者 Deniz K

Jun 26, 2017

Prof can try speaking a bit slower. English may be second language to many people and it would mkae it easier to follow the lesson.

创建者 Estefania G P

Aug 14, 2022

Awesome course, time well spent. Full of practical examples. Now, I am ready to try concepts, tips and best practices into my job!

创建者 Esmeralda C

Mar 16, 2022

Very insightful!

Prof. Berger is a great comunicator and transfer concepts in a very easy to understand way.

Thank you Professor.

创建者 margarita a

Dec 15, 2020

This has been one of the best courses I`ve taken in coursera. Easy to understan, clear and with not much work...perfect for adults

创建者 Sumit J

Aug 15, 2019

This course is literally something that deconstructs everyday marketing we see online and around. Very insightful and informative.

创建者 Nikolai

Aug 10, 2017

I like this course, but it's too short, without practical exercises. Hope they will add it.

Please, add it, I will take it again (:

创建者 Ahmad Z

Mar 15, 2021

It was so great to enroll this course even if i did not purchase the the certificate but i have learned a lot

thank you very much