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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据:

1576 - Marketing Analytics 的 1600 个评论(共 1,836 个)

创建者 Sandra C

Jan 10, 2016

I enjoyed the topics studied the assignments were helpful in reviewing the subject of lessons taught.

创建者 Ting-Yu W

May 28, 2020

Fun materials and practical assignments. Love the metaphor of numbering difficulty with such humour!

创建者 Sanjana R

Jan 11, 2019

Slightly difficult course, but the professor keeps you engaged throughout and learning is wonderful.

创建者 Vinayagalakshmi V

Aug 19, 2022

Thank for this wonderful oppotunity. I learn a lot from this. I will do more courses in Coursera.

创建者 Sky W

Sep 9, 2020

The course is quite interesting, and the teacher explain the knowledge very clear. Learn a lot !!!

创建者 Soraia M

Apr 19, 2020

I like the course, it was very helpful because I did not have a formation into Marketing Analytics

创建者 Yugansh K

Aug 24, 2020

The informations and knowledge is so good about Marketing Analytics. I am Glad toknow about this.

创建者 Aayushi s

May 25, 2020

being a marketing student this course helped me lot to understand and clear my marketing concept.

创建者 Pararawendy I

Apr 23, 2020

Good course with a fun lecturer! A minor 'but': the numeric parts of it can be made more precise.

创建者 Georgey K B

Jun 20, 2020

Really nice. So honored to study this Marketing analytics and excited to apply in the real world

创建者 Thalia V

Nov 13, 2020

The constant vegetable comments were kinda annoying and childish, but overall great course.

创建者 Snehashish M

Oct 25, 2020

Excellent Course with Workable insights into very important aspects of Marketing Analytics.

创建者 Brenda X T A

Sep 5, 2020

Good! You will learn the basics of Marketing Analytics. I would recommend it for beginners.

创建者 Shahrukh q

May 16, 2020

way of teaching of sir venkatesh is good. he was very humble and polite during all lectures

创建者 Niranjan R p

Apr 11, 2020

content is good, but regression topics can be explained little more descriptive and simpler

创建者 Tisha H

May 25, 2020

instructor is good but sometimes things show up on quiz that were not covered in lectures.

创建者 ruthvik s

May 9, 2020

the course was very nice and the tests were also effective enough to test our knowledge.

创建者 Shreya P

Aug 29, 2020

Well, thought!! The teaching was very good. The information was innovative and useful.

创建者 Jitesh M

Jun 5, 2020

Great course and learn a lot about market analytics and also the real time challenges.

创建者 Subhojeet C

Jun 16, 2021

Gives you a brief overview of various analytical tools used currently in marketing.

创建者 Ashish S

Nov 22, 2020

Week 4 could have been explained better, otherwise I learnt a lot from this course.

创建者 Ruban R

May 26, 2020

Great overview to marketing analytics and some key methodologies to implement them.

创建者 Hajira S

Nov 12, 2024

the course was informative however, the marketing mix could use more examples.

创建者 Vijaya J

Aug 28, 2020

I really love the concepts touched in this course, basic yet quite significant.

创建者 SUHANI M

Apr 12, 2020

Really enjoyed the practical examples that the prof took us through the course.