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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据:

226 - Marketing Analytics 的 250 个评论(共 1,836 个)

创建者 Shashank B

Jul 26, 2020

Marketing analytics course was well taught by Prof. Rajkumar Venkatesan. it was really good to learn new skill which would later help me applying the concepts that i received in future projects. Thank you coursera

创建者 yepin S

Dec 30, 2020

This is a very useful course for those who want to learn about Marketing, Analytics and Advertising.

I really like this professor, he made it easy to understand every single difficult points.

That's really awesome!

创建者 Mehdi A

Dec 26, 2020

that was an amazing experience :) He was very friendly and kind. also materials are extraordinary, they changes my path :) highly recommended for who wants to know what is analytical marketing and practice it.

创建者 Hitesh G

Apr 10, 2020

This is an amazing course for someone who really want to know how numbers work in Marketing. Thank you sir for so many different insights. Looking forward to learn many more new concepts of marketing from you.

创建者 TEJAS P

May 11, 2020

Well I have learned a lot from this course about marketing analytics. The quizzes and assignment were very tough and challenging, if one needs to pass this course you need to throughly go through the content.

创建者 Chandra M

Dec 20, 2017

Really very useful course and Mr. Rajkumar provides really informative tools on marketing analytics. as an MBA student, i recommend this course to those who are all willing to pursue marketing as their major.

创建者 Aizat B M J

Jun 17, 2020

A very efficient and effective way of learning, my experience through this online course was really resourceful. The tutor was clear and concise about his explanations and calculations. I enjoyed the course.

创建者 Akshat A

Apr 15, 2020

The course is very good, help me understand many new things.

Raj sir is fantastic and explained the things smoothly with very good examples

thank you so much for giving me this opportunity to learn from you.

创建者 Siddharth S

Dec 29, 2018

It is a very knowledgeable course. I am extremely grateful to Professor Venkatesan for teaching this course of 'Marketing Analytics' and making us understand the concepts in a sequential manner. Thank you

创建者 Jorge P

Aug 21, 2017

Informative, entertaining, and well laid out course on the basics of marketing analytics and how to apply them in the real world to optimize resource allocation. Enjoyed it and learned a lot. Recommended!

创建者 Maher A M A

Feb 15, 2022

five stars is not enough to give credit to this course. excellent teacher. excellent explaining, excellent structure,

excellent for every aspect i can or can't think of.

thank you for this marvelous course

创建者 Anurag P

May 3, 2024

Really good course, learning how brand equity works and how to CLV affects marketing campaigns, AB TESTING helps marketers in understands the how campaigns in Test and Execution have different analysis.

创建者 divya j

May 27, 2020

This course has taught me something which I have been always wondering why happened. The experience was great. Thank you, sir, Thank you to all whoever had put their efforts and made this course happen.

创建者 Sanjeev K

Apr 26, 2020

It was a fabulous course. I have learned a lot from this course. The trainer Mr. Rajkumar Venkatesan is beyond my expectations. He is so good. Thank you very much for making this course available to me.

创建者 Belouche O

Apr 3, 2020

Great course, i recomand it to everyone that have passion to learn marketing analytics, thanx Mr Raj & Darden School of Business for this amazing course, like Raj say now it's time to take vegetables XD

创建者 S A

Dec 25, 2020

I just realised that the marketing courses that I got during I was in college 15 years ago has changed a lot. I learnt about marketing strategy in the digital era. The lesson is easy to understand.

创建者 Natalia K

Feb 10, 2018

Awesome course that quite lucidly explains what you must know about the basics of marketing analytics! I'm not an economist, but found this course very helpful. Thank you very much for this course!

创建者 Prathamesh S

Aug 22, 2020

Excellent course. The instructor is really good and explains all concepts and calculations really well. The quizzes are challenging and effective. Loved every bit of this course. Highly recommend.

创建者 Abhimanyu k

Jun 19, 2020

Thanks for providing such a grasp of thoughts about marketing analytics. The way prof presented examples, calculations are outstanding. I was naive to analytics but I didn't face any difficulties.

创建者 Andrea R

May 23, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

创建者 Sreejith N

May 31, 2020

This is a very nice course that takes you through some interesting analytics concept - there is a good deal of problem solving or quantitatives involved which as marketers we need to get used to.

创建者 Shalini

May 13, 2020

Thank you so much for making it really easy to understand the analytics and make marketing easier for me to understand. I have successfully completed this course and also understand most of it.

创建者 Vivek S

Jul 13, 2020

This is one of the most well explained and important certification for any marketer. Raj has explained such a tough topic perfectly in a very easy and stress free manner. Highly Recommended.

创建者 Naima N S

May 27, 2020

Very demanding course, lots of mathematics! But it is nicely explained! However, the feedback culture was unefficient because people don't really care about giving you constructive feedback.