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返回到 Digital Product Management: Modern Fundamentals

学生对 University of Virginia 提供的 Digital Product Management: Modern Fundamentals 的评价和反馈

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5,388 个评分

课程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

热门审阅

I

May 20, 2022

V​ery well structured and very clear with excellent stories from actual product managers. Woudl encourage anyone taking it to take your time with it as there is a lot of infrmation to process.

MT

Nov 5, 2020

Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

筛选依据：

601 - Digital Product Management: Modern Fundamentals 的 625 个评论（共 1,405 个）

创建者 Monica S

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Aug 11, 2020

I liked how Alex reveals the information. At the end of the course it all makes sense

创建者 Natalia L

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Jul 27, 2020

The course was amazing, I expanded way too much my knowledge about a Product manager.

创建者 Aviram V

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Aug 19, 2019

Superb course, brilliant, practical examples. A must for all UX and Product managers.

创建者 Upahar S

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May 13, 2019

Very useful to my journey in building a product manager's mindset as well as skillset

创建者 Vinicius A

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Jul 22, 2017

Excellent course. Recommend to anyone who already is or have interest to become a PM.

创建者 Alexandra G

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Aug 17, 2021

Condensed, precise, interesting and valuable. Great content, definitely recommend it

创建者 Kryvoruchek O

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Jan 25, 2021

Thank you so much for course! Usefull, informative and clear. I recommend!

Good luck!

创建者 Camilo A P C

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Jul 20, 2020

You are going to enjoy and learn a Lot with this course.

Simple, clear and effective

创建者 Abu B S

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May 30, 2020

it is fantastic courses, from this courses I learn much marketing knowledge. thank u

创建者 Harish K R

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Dec 12, 2019

Excellent course structured perfectly and had a great experience learning the module

创建者 Gee P (

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Jun 29, 2018

Good course for obtaining a complete fundamental overview of being a successful PM !

创建者 Tomas E H

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Oct 29, 2020

This course is essential for understanding todays software and product development.

创建者 dilip b

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Jul 18, 2020

Course was outstanding and Mr Alex Cowan style was highly impressive, all the best.

创建者 Will V

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May 24, 2020

Great content with challenging questions but just right for a beginning PM. Thanks!

创建者 SAURAV S

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Oct 3, 2019

Really liked the course - I would recommend highly - must have for Product Managers

创建者 Khaled W A

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Sep 6, 2022

The course is highly informative and interactive.. doesnt let you get tired/bored.

创建者 Heather O

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Nov 21, 2021

Great overview of product management; contextualizes innovation within a business.

创建者 Jamie R

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Jan 22, 2018

Very good learning videos with excellent accompanying materials on Alex's website.

创建者 Ranit G

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Mar 6, 2025

Good course help my study good very good of my life increase this course to help

创建者 Kiara C R

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Oct 17, 2021

Muy buen curso, aprendi a tener mayores conocimientos de como se crea una empresa

创建者 Jackson T N

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Jan 25, 2021

Pleasure the opportunity to study Digital Product Management of this university.

创建者 Subish V

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Apr 5, 2020

Its really commended course to understand Product management tools and Techniques

创建者 Awe O D

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Jun 7, 2022

Its enagging, insightful and full of great lessons that will prepare you as a PM

创建者 Devon F

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Jun 4, 2022

This course was great alot of infomration to learn and presented a fun challenge

创建者 MirnaMachado S B

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Feb 28, 2022

Amazing Course!!! New informations!!! Many examples and methods to be a good DPM