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返回到 Customer Value in Pricing Strategy

学生对 University of Virginia 提供的 Customer Value in Pricing Strategy 的评价和反馈

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370 个评分

课程概述

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers...

热门审阅

RK

May 26, 2020

A very good course, which can be recommended for any entrepreneur who is planning to revisit on the Pricing structure/ Formulating Promotional Offers & price revisions.

VY

Feb 18, 2018

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios

筛选依据：

26 - Customer Value in Pricing Strategy 的 50 个评论（共 69 个）

创建者 Eleftherios K

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Jan 19, 2021

Very thoughtful work on behalf of the team (BCG & Darden).

Videos and support material very helpful

创建者 Sandeep S

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May 16, 2020

It was a very nice course ..Learn very deep Insights about Customer value in Pricing Strategy.

创建者 KAPURIA D

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Dec 30, 2019

Very good course for neophyte who wants to understand the customer values for pricing

创建者 Vladislav T

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Jul 15, 2019

Full of important pricing concepts which is immediately applicable into practice.

创建者 Ronaldo B S

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Jan 15, 2018

Very rich content on consumer behavior and present powerfull tools to measure WTP

创建者 Wang L

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Aug 10, 2017

it's very interesting course and you can learn a lot of new ideas !

创建者 PULKIT K N

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Aug 4, 2023

Great learning with practical and thought provoking assignments!

创建者 Sebastian S

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Dec 29, 2020

Excellent course. Good materials and entertaining professors.

创建者 Eladio M

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Dec 13, 2018

Extremely helpful again. Congratulations for the instructors

创建者 Mikhael C

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May 16, 2019

Good to have this course to increase my learning education

创建者 Matías Q

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Aug 25, 2019

Very good course to set the basis for pricing. Thank you!

创建者 Alberto T T

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May 31, 2021

Great course and awesome teachers! Thank you so much. (:

创建者 Soren G

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Mar 24, 2018

Excellent course. Well delivered with a touch of humor.

创建者 Robinsson Y S D

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Mar 27, 2020

It is a very good course about this knowledge area

创建者 Satvinder s

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Oct 17, 2022

Very helpful in understanding Pricing Strategy

创建者 Mouttou N

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May 13, 2020

great insight and good learning achieved !!

创建者 Saurabh M

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Aug 28, 2022

its is bvery good cousre for new learning

创建者 Sitnikov A

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Jan 16, 2020

Understandable and practically applicable

创建者 Ismail A S

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Jan 3, 2018

Fantastic experience and learning points!

创建者 Vikash P

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Aug 27, 2017

Just superb. One of the best MOOCs ever.

创建者 Daryl S

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May 22, 2019

Sensational learning in every way.

创建者 Idil B

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Apr 28, 2019

Easy to follow, great instructors.

创建者 Narayan S R

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Aug 23, 2022

learning well through this course

创建者 SUNIL K B

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Apr 27, 2023

IT WAS A GREAT EXPERENCE

创建者 Jayashree.P

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Sep 14, 2023

good platform to learn