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返回到 Think Outside the Inbox: Email Marketing

学生对 Google 提供的 Think Outside the Inbox: Email Marketing 的评价和反馈

4.8
2,788 个评分

课程概述

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

热门审阅

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

筛选依据:

276 - Think Outside the Inbox: Email Marketing 的 300 个评论(共 604 个)

创建者 Jimmy H

Oct 21, 2022

Very Informative and Professional... Thanks

创建者 Sharon P

Jan 23, 2024

Very useful course ! I will keep learning!

创建者 Tierre W

Nov 10, 2023

Excellent course! My instructor was great.

创建者 Christen W

Oct 16, 2022

Informational, beneficial and understable

创建者 Wendy J

Sep 24, 2022

This course is full of great information!

创建者 Hayleleul D

May 5, 2025

Until now this one is the most realistic.

创建者 Dianti W

Sep 22, 2024

Thank you for incredible learning program

创建者 Sanjaykumar S

Aug 2, 2022

Email marketing many strategies for email

创建者 TOWHIDUL I S

May 6, 2024

One of the best courses in this program.

创建者 Sarah A

May 10, 2022

Really liked this course and instructor!

创建者 Mayur D

Nov 28, 2024

Excellent course and easy to understand

创建者 Lindsay B

Jul 11, 2024

Thorough and easy to understand content

创建者 Ali D O

Nov 17, 2023

My favorite module in the course so far

创建者 Bassel S

Dec 15, 2022

a lot of new things i have learned here

创建者 Muhammad S ( S

Nov 18, 2022

Coursera is the best learning platform.

创建者 Paolo F

Sep 7, 2024

Very explicative. I loved this course.

创建者 Rio N M

May 4, 2024

so helpful, really important materials

创建者 mahnoor d

Dec 26, 2022

great course everything was in detail.

创建者 Dmitrijs K

Mar 13, 2025

Really useful, above my expectations!

创建者 DAVIDSON O

Jun 8, 2024

Very informative and exciting program

创建者 Reynaldo B B J

May 25, 2025

thank you for this course learnings.

创建者 Irina F

Nov 13, 2024

Lots of practical tasks. Super nice!

创建者 timothy . K

Jan 4, 2023

Awesome course, very good instructor

创建者 UMAR Z

Sep 25, 2022

A Great Course For Career Growth!!!

创建者 prakash m

Apr 27, 2025

Really love these all seven courses